Subscribe Free
in Route Planning & Tourism

Travel audience enters agreement with Dubai Tourism

Posted 13 March 2018 · Add Comment

Travel audience, an Amadeus company, will help Duabi develop insights into visitor arrivals by widening its global reach and through advanced data analytics.

Digital advertising spend surpassed TV worldwide in 2017, totaling over $200 billion, and with digital media consumption evolving at breakneck speed, destination marketers are shifting gears towards a smarter digital ecosystem.

Further accelerating its ‘digital, mobile and social first’ strategy, Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) has entered into an agreement with Travel Audience to use its travel advertising platform.

The destination marketing organisation will work with travel audience to build custom campaigns across a wide range of channels including online travel publishers, social media and metasearch engines. With added visibility into online travel patterns, it will be able to measure campaign performance more effectively and gather insights into traveler intention and behavior. Dubai Tourism is also using Amadeus Destination Insight to gather insights into global travel, including up-to-date search, booking and schedule data.

Issam Kazim, CEO of Dubai Corporation for Tourism and Commerce Marketing, said: “Tourism is central to Dubai’s economic growth and diversification. With Travel Audience’s intelligent technology and team of experts, and Amadeus’ far reaching travel network, we have found a platform that can provide insights that assist our decision making. By building brand and performance campaigns tailored to specific segments in exclusive channels, we can attract new visitors from regions far and wide while we grow our established visitor base.”

Alexander Trieb, managing director of Travel Audience, an Amadeus company, added: “Powering the digital marketing strategy behind one of the world’s fastest growing travel destinations requires a top team, technology and network and we are excited to be working with Dubai Tourism. Together we are growing the destination’s touchpoints throughout the traveler’s digital journey, using meaningful data to convert visitors and push campaigns where it matters the most.”

* required field

Post a comment

Other Stories
Advertisement
Latest News

Kuwait probes Airbus Helicopters deal

Kuwait Prime Minister, Sheikh Jaber Al-Mubarak Al-Hamad Al-Sabah, has ordered an investigation into the €1 billion ($1.19 billion) order signed by the air force for 30 H225M Caracal multirole military utility helicopters, 24 of them

FIA2018: Rockwell Collins recognised by Airbus as a top performer for avionics support

Rockwell Collins has been honoured with a Customer Services Award for its avionics service by Airbus and its customer airlines at a special ceremony at the Farnborough Air Show held yesterday.

FIA:2018 Boeing and Novus announce commitment for up to four 777-300ERs

FIA2018: Boeing and Dubai-based aircraft lessor, Novus Aviation Capital, announced its first direct agreement with Boeing for up to four 777-300ERs at the 2018 Farnborough International Airshow.

FIA2018: Wataniya Airways signs a contract for the E195-E2

In a deal that will see the Middle East’s first E2 operator, Embraer announced at the Farnborough Airshow 2018, that it has signed a firm order for 10 E195-E2 aircraft with Kuwaiti airline, Wataniya Airways.

SaudiGulf Airlines launches new mobile app powered by CellPoint Mobile

CellPoint Mobile has partnered with SaudiGulf Airlines to develop and launch the airline’s first mobile app to support booking. As part of the launch, CellPoint Mobile enables payments through SADAD, the national electronic payment

Emirates celebrates five million passengers in Beirut

Emirates celebrated its five million passenger mark at Beirut Rafic Al Hariri International Airport. The airline has been operating in Lebanon for more than 27 years and in celebration of this milestone, a handful of passengers were

TAA SK0902311218
See us at
AIME19BTA3005120219Cargo BT1004091018MAPS18_BT1207131118MEBAA BT1004121218GATM BT1004061118BIAS BT271017161118Aviation Africa BT0607280219ASDubai BT1004091018Istanbul Airshow BT22018