Subscribe Free
in Business & Finance

Stefan Pichler to present RJ's turnaround plan

Posted 1 November 2017 · Add Comment

Royal Jordanian's President/CEO Stefan Pichler held a press conference at Fairmont Hotel in Amman, today, where he presented the strategic pillars of the Royal Jordanian turnaround plan which was approved by RJ's Board of Directors during its session of October 30, 2017.

Pichler also announced the financial results RJ achieved in the third quarter of 2017, when it registered net profits of JD31.8 million against JD12.9 million net profit attained in the same period last year.

Pichler said that RJ’s finances have started to recover since the beginning of June, which marked the start of the company achieving the first monthly net profit in 2017. He noted that the net income increased exponentially in the following months, enabling Royal Jordanian to cover the JD27.8 million losses incurred in the first five months of the year and record a cumulative net profit of JD5.4 million for Jan-Sept. 2017 against JD2.7 million net loss incurred in the same period last year.

According to Pichler, the strategic objective of Royal Jordanian is to position itself as the number 1 network carrier in the Levant.

This is based on three main pillars, foremost among which sustainable profitability that attracts the capital market and targets increasing operating margins in the coming five years.

The second pillar of the plan focuses on RJ being a Consumer Champion, by thinking of customers first and delivering a consistent customer experience across all touch points.

The third pillar would see RJ become the Employer of Choice, attracting and retaining talented and skilled workforce, while providing the best training and career planning, and managing and rewarding performance.

Pichler said that the turnaround plan will position RJ as the number one airline in the Levant; the airline will revisit its route network to enhance connectivity through RJ’s hub in Amman and will simplify the fleet to run a consistent flight schedule and thus make future growth easier.

Royal Jordanian will keep offering super-low fares to retain loyal customers and gain new ones who will also see improved services and a seamless travel experience.

Pichler added that Royal Jordanian will open new international routes in the coming five months, to Washington, Copenhagen, Stockholm and Kyrenia, in Cyprus, and will resume flying on previously suspended routes, including Damascus, Mosul, Sanaa, Aden and Benghazi.

 

In terms of the fleet, the company will merge into a single supplier for all the narrow body fleet from currently two aircraft manufacturers, considerably reducing expenses on maintenance, spare parts and training. Additionally, the airline will add more Economy Class seats in its narrow-body planes, and thus increase the earning capacity, by cutting down the number of Crown Class seats while keeping the comfortable pitch of both classes’ seats. This move will generate more revenues for RJ. 

 

Pichler noted that today’s fleet of 26 aircraft will grow gradually to reach 30 by 2021; seven of them will be the currently operating 787s.

 

He underscored that according to the turnaround plan, Royal Jordanian will exert more effort to boost its presence in Aqaba, in cooperation with the Aqaba Special Economic Zone Authority and the local tourism entities, with the objective of increasing traffic to the coastal city from several countries around the world. This will lead to supporting the national economy and bringing in more revenues for the airline. He addressed his hope “that the Aqaba authorities as well as business community will support us to the same degree we want to support them, and to the best of our economy."

 

* required field

Post a comment

Other Stories
Advertisement
Latest News

The sound of silence on the flight deck

Airline pilots can at last benefit from a technology that has changed the world for passengers and general aviation pilots around the world. Alan Peaford travelled to Boston, USA, to visit the Bose Corporation and hear about the

Gulf Air’s double daily Bahrain–London 787-9 Dreamliner service takes off

Gulf Air has launched its double daily Boeing 787-9 Dreamliner service connecting Bahrain International Airport and London, Heathrow.

Etihad Airways passes the biennial IATA Operational Safety Audit

Etihad Airways has successfully passed the biennial IATA Operational Safety Audit (IOSA).

Boeing and FedEx express announce order for 24 medium and large freighters

Boeing and FedEx Express today announced a new order for 12 767 Freighters and 12 777 Freighters as the world's largest air cargo carrier continues to invest in the industry's most capable freighters to better serve its customers.

Abu Dhabi Airports opens new sleeping facility for transfer passengers in Terminal 3

Abu Dhabi Airports has the opened of Aerotel’s new airport transit sleeping facility at the Abu Dhabi International Airport.

KhalifaSat flown to Korea with Emirates SkyCargo

KhalifaSat, the first fully UAE-built Earth observation satellite, has been flown to South Korea prior to its launch in Japan later this year. Steve Nichols reports.

TAA SK0902311218
See us at
BIAS BT271017161118ASDubai BT1004091018AIME19BTA3005120219MEBAA BT1004121218Cargo BT1004091018GATM BT1004061118Istanbul Airshow BT22018