Saudi's Flyadeal gets public involved in uniform launch
Proposed Saudi Arabian low-cost carrier Flyadeal is offering potential passengers the chance to have a say in selecting the designer for the new airline's staff uniforms.
According to the airline - a sister company to to Saudi Arabian Airlines - this is the first time an airline in the region has involved its future customers in shaping the look of its cabin crew uniform.
The airline launched the contest to find the perfect designer on February 2 through its social media channels and said it has been wowed by the creative submissions. It
received and reviewed more than 700 designs from more than 140 young Saudi based
A final shortlist of three female designers has been selected and a public vote will now be conducted through social media.
In a statement, the airline said: “Flyadeal was created with the Saudi 2030 vision in mind for a contemporary, social and connected world, where people exchange ideas and show their
creativity. That’s why we decided to invite young designers in the Kingdom to give us their ideas for the style of our crew. We are impressed by the great ideas posted on social media during this contest and would like to say a big thank you to all the participants.”
Votes can be placed using Instagram on @flyadeal and be tracked on the airline’s Facebook and Twitter pages.
The airline is due to begin operations in mid-2017 with flights to domestic destinations from his main hub at King Abdulaziz Airport in Jeddah..