Royal Jordanian and Tanasuk partner to enhance performance of rj.com

Tanasuk is the first Sitecore Partner in the region specialising in digital transformation and tech execution strategy.

Phase 1, which lasted for 10 weeks, saw a complete migration from Royal Jordanian’s previous content management system to the new and improved Sitecore Experience Platform.  This exceptionally sophisticated platform makes it possible for RJ to satisfy its customers with many flexible online touch-points. Additionally, it integrates extremely well with RJ’s marketing and digital tools, enabling customers to access a much faster and more advanced website.

So far, the Tanasuk team migrated over 200 pages across 6 different languages on RJ’s website.

The next phase will consist of a complete data migration process, whereby all of RJ’s historical data from various sources and platforms will be consolidated and migrated using different Sitecore omnichannel experiences. 

RJ President/CEO Stefan Pichler said: “We are glad to work with Tanasuk Technologies which provides us with this highly customizable platform that helps RJ achieve its short- and long-term future plans to adopt a dynamic Content Management System, while integrating powerful tools, being in sync with IATA’s standards and systems.”

He added: “This cooperation will ultimately lead to bringing in a new experience for our guests who are accessing our online channels.”

Heath Arensen, Tanasuk’s Founder, said: “RJ has demonstrated their strong vision in leveraging technology to drive customer engagement. As the first Jordanian entity to implement Sitecore, RJ is leading the way in digital transformation.”

He added: “Working closely with the RJ team just confirmed to us how committed they are to their customers—being one of them myself! We’re honored to support them on their journey towards a comprehensive and integrated omnichannel digital strategy that truly positions RJ as one of the most forward-thinking companies in the region.”