Romark bites at region's onboard catering sector
Southern Russia food producer Romark, whose parent company Urozhaynoye has 9,000 hectares under cultivation in the Stavropol eco-region, is opening an office in the Dubai Multi Commodities Centre next month to target the Middle East's onboard catering sector with its La Batata range of crisp veggie health snacks.
The company, which produces snacks using its patented and proprietary oil dispersal production system, says following strong interest from regional carriers in its GMO, gluten, preservative and colourant-free range, it will now invest in a dedicated packaging line to meet their needs. Romark’s regional breakthrough enquiries came at the World Travel Catering & Onboard Services Expo in Dubai.
“We have received a great deal of interest from Middle East airlines but who want our snacks in smaller packages and we will set up a separate line for this – it’s worth the investment,” said Ilya Stroyev, General Manager. “We chose Dubai for our first operation outside of Russia because we want to service this region’s carriers because of their high passenger levels, their commitment to serving the best and the growth potential,” he said.
“Our timing is right because of the fall in the value of the rouble we are offering the highest quality product at a very competitive price.”