RJ launches promotional campaign
Royal Jordanian (RJ) has launched a new promotional campaign that reflects passengers' personal experience.
It comes in light with what RJ offers its passengers, a unique travel experience.
The campaign’s aspects reveal that when traveling RJ there is more than getting from one point to another.
The airline’s brand inspires its passengers to create stories, and that there is more to be experienced, seen, sensed and lived.
The “Brand Destinations” campaign is slated to convey the non-typical, unique qualities that traveling with RJ brings to light. It shows that Royal Jordanian understands the minds of travellers and that they look for the stories behind the destinations.
The campaign also encourages passengers to detail their travel experience as an event stimulating body and soul, narrate the details of their flight and share its excitement with family and friends. This reflects the airline’s slogan launched two years ago, A World of Stories.