Qatar Airways' Customer Experience team rebrand cabin crew recognition programme
Qatar Airways' Customer Experience team announced the rebranding of its cabin crew recognition programme, Kafou – which means “job well done” – and the addition of colleague feedback to help recognise superior service as it happens on board Qatar Airways flights.
Kafou combines feedback from multiple sources and consolidates the data into a single system for easier processing, faster recognition of stellar cabin crew, and integration into the cabin crew performance system.
Kafou elevates the former recognition programme for the benefit of Qatar Airways’ 10,000 cabin crew, with faster feedback loops and the ability for the Customer Experience leadership team to provide kudos and share customer – and now, colleague – feedback.
Qatar Airways senior vice president customer experience, Rossen Dimitrov, said: “We encourage our crew members on board to constantly challenge themselves to deliver customer experience that is personalised, purposeful, and pleasant. Qatar Airways is extremely proud of the men and women who serve as our brand ambassadors on board, and their commitment to excellence, and as such, we wanted to extend upon our existing feedback programme, so that all of us – fellow colleagues and our loyal passengers – can take part in congratulating cabin crew for a job well done.”