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Qatar Airways completes first stage of new distribution capability pilot with Farelogix

Posted 7 March 2016 · Add Comment

Qatar Airways has announced the successful completion of the first phase of its New Distribution Capability (NDC) pilot with Farelogix that will increase the volume and quality of products available for sale by travel agents who use the Farelogix platform.

The NDC programme allows Qatar Airways as a NDC enabled airline to present customised and personalised offers to its customers. 

The pilot, which completed in December, will now see the production roll out of the new platform to all travel agencies in the Qatar Airways network who use Farelogix. By reaching this important milestone, Qatar Airways will offer travel agent partners and intermediaries alike an enhanced sales platform tool on which to showcase the airline’s premium products. 

Qatar Airways Group chief executive, Akbar Al Baker, said: “In a world of growing choice, travel classes, routes and airline alliances, the overall passenger experience is key, from seamless journeys through to the very booking process itself. 

“In this regard, I am delighted that the Qatar Airways pilot programme with Farelogix has now completed, with the roll out and implementation across the Farelogix platform. This additional level of detail showcasing Qatar Airways premium products will only enhance everyone’s understanding and experience of our airline’s premium products, before passengers even commence their journeys.” 

Aimed at enhancing the capability of communications between airlines, travel agents and intermediaries, NDC will provide all users with a richer, personalised and dynamic interface. Qatar Airways has been actively engaged in the evolution of the IATA NDC programme since it was first introduced in 2012, and fully committed in 2015 to implementing the programme. 

“Partnering with Qatar Airways to deliver this pilot has given us a tremendous opportunity to showcase the potential for NDC," said Jim Davidson, chief executive officer of Farelogix. “Completion of this pilot is very exciting for both Farelogix and the airline industry at large. Airlines today are investing heavily in their product and brand. This pilot-to-production effort demonstrates that airlines can offer consumers a variety of choices consistent with their brand, delivered through a number of distribution channels.”

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