Qatar Airways and CNN International Commercial partner for second season
Qatar Airways and CNN International Commercial are partnering for a second season of the widely popular travel show, In 24 Hours, which offers viewers an exhilarating visual tour of the world.
Hosted by Australian presenter James Williams, the new series premiering tonight in most media markets, takes viewers on a journey of some of the world’s most vibrant cities, presenting a blend of luxury and adventure experiences that are unique to each city. Tailored to the discerning traveller, In 24 Hours is designed to deliver practical advice to travellers allowing them to fully maximise their time when they touch down in some of the world's most exciting destinations.
Qatar Airways Group Chief Executive, His Excellency Mr. Akbar Al Baker, said: “I’m pleased to extend our partnership with CNN to support a second season of In 24 Hours, providing our travellers with a unique insight to help inspire their journeys and ignite their sense of adventure and exploration.
“With more than 150 destinations across the Qatar Airways network, we are deeply committed to going places together with our travellers and creating memorable experiences. In 24 Hours provides a platform to empower our passengers to get the most out of their leisure and business time.
“From the ground to the air, we aim to provide the very best travel experience for our passengers and In 24 Hours complements our ambition to create lasting memories for those who travel with us.”
The airline’s support of the second season of In 24 Hours is a continuation of a strong partnership between Qatar Airways and CNN International that has developed over recent years
CNN International commercial president, Rani R. Raad, said: “The true sign of a successful partnership is longevity. We are delighted to extend Qatar Airways’ multi-platform sponsorship of In 24 Hours to a second series and continue to build a partnership that has seen Qatar Airways reach engaged, global audiences through CNN since 2003. This is the very epitome of a smart brand solution – compelling content, a relevant brand partner and a linear and digital platform that reaches more affluent audiences than any other.”
Qatar Airways senior vice president of marketing and corporate communication. Salam Al Shawa, said: “The partnership between Qatar Airways and CNN International has evolved through strong brand synergy. Providing interesting, quality content that benefits our consumers is a key component to our marketing strategy and our relationship with CNN does exactly that. This city-guide series allows us to communicate directly with our most curious and passionate customers.”
This season’s programme highlights some of the most exciting places across the Qatar Airway’s network of 150 destinations, including Los Angeles, London and Shanghai, along with a host of other cities to be announced.
Each episode of In 24 Hours spans an experience in the morning, afternoon and evening, as well as a celebrity’s take on the city. Last season Williams took viewers through New York, Hong Kong, Sydney and Milan.
A new episode of In 24 Hours will be broadcast each month on CNN International. The same episode will feature a further seven times that month across their 24/7 programme as well as being available on board through Qatar Airways’ award winning inflight entertainment, Oryx One