ATM: Saudia and Season Tours sign MoU to boost tourism

Saudia and Season Tours have signed an MoU at the Arabian Travel Market (ATM 2024) in Dubai.

Image: Saudia

The companies will establish their commitment to fostering Saudi Arabia as a global tourism hub. This partnership combines Saudia's extensive air services with Season Tours’ travel experiences, aimed to redefine Saudi tourism's accessibility and connectivity.

Arved Von Zur Muehlen, CCO at Saudia, stated: "We are delighted to partner with Season Tours. Together, we are dedicated to maximizing Saudi Arabia's tourism appeal and delivering unparalleled experiences to our guests, highlighting the Kingdom's rich culture."

Ayman Yousef Khalawi, CEO of Season Tourism, added: "At Season Tours, we are thrilled to aboard this transformative journey with Saudia. This partnership signifies a pivotal moment in Saudi Arabia's tourism landscape, as we work hand in hand to unlock the Kingdom’s unparalleled beauty and cultural heritage."