Nesma the first AirFi customer for wireless IFE in Middle East
Saudi Arabia's Nesma Airlines has become the first Middle Eastern customer for wireless IFE provider AirFi. A contract was announced at the APEX event in Singapore today.
Nesma - which operates in Egypt but also has an AOC for Saudi - plans to deliver a streaming IFE solution to passengers flying on its Airbus A320 family aircraft in November this year, less than six weeks from contract signature. With over 20 airline customers flying with the AirFi solution every day, the AirFi team said it is experienced in enabling such speedy fleet-wide deployments of its system.
AirFi’s fully-featured portable wireless IFE platform allows passengers to access DRM and non-DRM movies and TV shows, games, chat, duty free and post-flight shopping and daily updated news and social feeds. To provide such a wide range of content, the company currently works with over fifty content providers both big and small, including its official regional partner, Onboard International.
AirFi’s acquisition of a European technology firm earlier in 2016 means passengers can also play with a state-of-the-art 3D moving map. This new feature showcases numerous points of interest and offers the opportunity for geo-fenced advertising.
Passengers can access the content using their personal electronic devices to connect to a free onboard Wi-Fi network created by the AirFi boxes, which are positioned throughout the cabin in overhead bins. AirFi will initially offer Nesma’s passengers content in English, with the roll-out of Arabic-language content due soon after the solution goes live.
AirFi CEO, Job Heimerikx, said, “We are delighted to welcome Nesma to the AirFi family and to open up another new region here in the Middle East with our partner Onboard International. We are dedicated to a continuous program of passenger experience enhancements and ensuring that the AirFi platform leads the market as the best-in-class hard and software solution for safety, performance, cost and speed of deployment.”