Subscribe Free
in Route Planning & Tourism

Middle East millennials' travel demands transforming industry, Says Travelport

Posted 21 April 2017 · Add Comment

Leading travel commerce platform Travelport says Middle Eastern travel industry players are leveraging technology to meet the needs of millennials - estimated to become the region's largest workforce segment by 2030 and who tend to be higher travel spenders than their global peers.

The company says that with millennials accounting for a quarter of the GCC population, the region’s travel industry is already feeling the clout of their spending power and it estimates that millennials in the UAE will generate $40,000 average annual gross income by 2019 with almost half of them booking travel through mobile devices.

Travelport says travel apps have become the millennials’ preferred method of interacting with brands, almost 1/3 more than past generations with mobile applications becoming platforms for personalised offers.

Rabih Saab, Travelport’s president and managing director for Europe, Middle East, Africa and South Asia, says: “Travel tech is an exciting place to be right now. We are increasingly living in an experiential world. Mobile penetration in the Middle East is astronomical, across the GCC almost 80% of the population are mobile subscribers.  Smart travel brands will continue to look at how mobile can help bridge the gap between generic experiences and ones where the end-traveller feels truly engaged and supported. Brands will thrive or decline depending on the experiences delivered to travellers and how relevant and personalized these experiences are.”

Travelport says that for airlines, the key can be the travel behaviour already known to the carrier through past purchases tied to the user’s booking account. In the Middle East, the company points to airlines, such as Etihad, which have launched successful travel apps to deliver innovative digital solutions to improve the travel experience. It also points to low cost carriers which are expanding into the Gulf and which are also delivering strong mobile retailing options.

“Research indicates low cost carriers have high growth opportunities in the Middle East,” says Travelport. “With rising business and tourism stemming from the Gulf, carriers such as IndiGo have recently launched new routes in the UAE and have been key adaptors of innovative technology to reach new travellers in the region.”

* required field

Post a comment

Other Stories
Advertisement
Latest News

Embraer foresees demand for 10,550 new aircraft with up to 150 Seats over next 20 years

Embraer forecasts demand for 10,550 new aircraft with up to 150 seats worldwide, worth USD 600 billion, over the next 20 years. The in-service fleet is set to increase to 16,000 aircraft, up from the 9,000 aircraft currently in operation.

Gulfstream G500 completes high-speed world tour

Gulfstream Aerospace has announced the all- new Gulfstream G500 recently wrapped up its world tour after flying nearly 130,000 nautical miles/240,760 kilometers, stopping at 44 cities and visiting 18 countries on six continents in

Emirates receives IATA 753 compliance certification for baggage

Emirates has been awarded IATA 753 compliance certification for its baggage operation in its home base of Dubai.

FIA2018: Wataniya Airways to add 25 A320neo

At the Farnborough International Airshow (FIA) today, Rakan Al-Tuwaijri, Chief Executive Officer of Golden Falcon Aviation - the exclusive aircraft provider of Wataniya Airways - and Eric Schulz, Airbus Chief Commercial Officer,

Flight Fan-tastic?

The XTI Aircraft Company exhibited a one-third scale model of its planned TriFan 600 aircraft at the inaugural Kuwait Aviation Show in January 2018, as part of the company’s ambitious equity-based crowdsourced funding campaign. Jon

FIA 2018: Qatar Airways finalise order for Five 777 freighters

Boeing and Qatar Airways finalised an order for five 777 Freighters at the 2018 Farnborough International Airshow. The deal, valued at $1.7 billion at current list prices, was announced as a commitment in April.

TAA SK0902311218
See us at
Aviation Africa BT0607280219AIME19BTA3005120219GATM BT1004061118Istanbul Airshow BT22018Cargo BT1004091018ASDubai BT1004091018MEBAA BT1004121218BIAS BT271017161118MAPS18_BT1207131118