Subscribe Free
in Route Planning & Tourism

Middle East millennials' travel demands transforming industry, Says Travelport

Posted 21 April 2017 · Add Comment

Leading travel commerce platform Travelport says Middle Eastern travel industry players are leveraging technology to meet the needs of millennials - estimated to become the region's largest workforce segment by 2030 and who tend to be higher travel spenders than their global peers.

The company says that with millennials accounting for a quarter of the GCC population, the region’s travel industry is already feeling the clout of their spending power and it estimates that millennials in the UAE will generate $40,000 average annual gross income by 2019 with almost half of them booking travel through mobile devices.

Travelport says travel apps have become the millennials’ preferred method of interacting with brands, almost 1/3 more than past generations with mobile applications becoming platforms for personalised offers.

Rabih Saab, Travelport’s president and managing director for Europe, Middle East, Africa and South Asia, says: “Travel tech is an exciting place to be right now. We are increasingly living in an experiential world. Mobile penetration in the Middle East is astronomical, across the GCC almost 80% of the population are mobile subscribers.  Smart travel brands will continue to look at how mobile can help bridge the gap between generic experiences and ones where the end-traveller feels truly engaged and supported. Brands will thrive or decline depending on the experiences delivered to travellers and how relevant and personalized these experiences are.”

Travelport says that for airlines, the key can be the travel behaviour already known to the carrier through past purchases tied to the user’s booking account. In the Middle East, the company points to airlines, such as Etihad, which have launched successful travel apps to deliver innovative digital solutions to improve the travel experience. It also points to low cost carriers which are expanding into the Gulf and which are also delivering strong mobile retailing options.

“Research indicates low cost carriers have high growth opportunities in the Middle East,” says Travelport. “With rising business and tourism stemming from the Gulf, carriers such as IndiGo have recently launched new routes in the UAE and have been key adaptors of innovative technology to reach new travellers in the region.”

* required field

Post a comment

Other Stories
Latest News

Emirates anticipates high passenger traffic for spring holiday

Travel is expected to peak for Emirates, as the airline expects yet another busy period with visitors passing through Terminal 3 ahead of the spring holiday.

Boeing 737 MAX 7 completes successful first flight

Boeing's new 737 MAX 7 successfully completed its first flight today. The airplane remains on schedule and now begins a comprehensive flight test programme leading to certification and delivery in 2019.

IATA innovates dangerous goods handling

The International Air Transport Association (IATA) has launched an innovative new solution for the air cargo industry: Dangerous Goods AutoCheck (DG AutoCheck safety and improve efficiency in the transport of dangerous goods by air

Emirates set to close US$600 million Sukuk

Emirates has announce a successful execution of a US$600 million sukuk (Islamic finance issuance). The issuance received a good response from both local and international investors.

Riyadh Travel Fair 2018 sells out ahead of its 10th anniversary show

Celebrating its 10th anniversary as “KSA’s Leading Travel Trade and Consumer Show”, RTF 2018 has sold out ahead of its show this April.

Emirates Aviation University students participate in Boeing Mentorship Programme

Seven students from Emirates Aviation University will take part in the Boeing Mentorship Programme, developed by Boeing Middle East.

See us at
ArabianTravelMkBT250418BIAS BT271017161118Istanbul Airshow BT22018AirportShow BT1502090518Global Aerospace BT2018SOFEX BT2018MEBAA BT2018Aviation Africa BT18418