London's cabs take on Gulf Air branding
London's iconic cabs were recently adorned with full Gulf Air branding on them as part of a campaign with taxi advertising specialist Sherbet Media, advertising Bahrain's national carrier's network, one-stop-shop website and worldwide call centre.
For over one month, Gulf Air branded London cabs operated across the central and greater London area.
Gulf Air’s UK country manager Rashid AlGaoud said: “We wanted to raise awareness of Gulf Air in one of the airline’s key markets, and to do so in a truly standout way. With Sherbet Media we achieved this. We gained great brand awareness from this campaign with positive feedback from a broad spectrum of residents and visitors who saw and used the Gulf Air branded taxis in various locations throughout London.”