Subscribe Free
in Technology

Jennifer Aniston in new Emirates' A380 ad

Posted 6 October 2016 · Add Comment

Hollywood actress, director and producer Jennifer Aniston makes a return to the Emirates A380, and makes a new friend, in a new global digital and TV advertising campaign.

The ad builds on the success of the first Emirates-Jennifer Aniston ad launched last year, a much talked-about campaign which quickly went viral.

In a similar vein to the first light-hearted TVC, the Golden Globe and Emmy award-winning actress brings her distinctive personality, classic style, and a touch of humour, to showcase the A380. In the ad, Jennifer befriends Cooper, a feisty young boy who she finds playing in her Private Suite in the Emirates First Class cabin, while she was freshening up in the Shower Spa. The two strike up a conversation and build rapport, as they stroll through Emirates’ Business Class cabin and Onboard Lounge. Sitting on the stairs between the lower and upper decks of the aircraft, Cooper tells Jennifer about his aspirations to become a pilot – of ‘this plane’, pointing to his model Emirates A380 aircraft. In Economy Class, Cooper is finally reunited with his surprised parents where Jennifer chooses to remain and enjoy Emirates’ ice inflight entertainment system with Cooper. The ad ends with Cooper’s mother relaxing in Jennifer’s Private Suite, having exchanged places with the Hollywood star. 

Boutros Boutros, Emirates’ divisional senior vice president, corporate communications, marketing & brand explained: “A year ago, when we launched our first ad featuring Jennifer Aniston, we were overwhelmed by what a social phenomenon it became. The humour resonated with audiences around the world, and the ad was viewed by millions of people, generating thousands of conversations. Fans of both Emirates and Jennifer loved her effortless charm and humour, and enjoyed a story that deviated from traditional airline advertising. 

“We were overrun with requests to see Jennifer again. She has an enduring, universal appeal that is at once sophisticated, but also down to earth – a great match for our brand. This new ad perfectly captures the fun, spontaneity and glamour of flying on Emirates, and we are confident audiences will find it as memorable as the first.”

* required field

Post a comment

Other Stories
Advertisement
Latest News

New airport to help the pilgrims progress

Work is under way to establish a new international airport in Taif, Saudi Arabia, to help meet growing demand for haj and umrah flights. Alan Dron reports.

Emirates Airline to improve passenger experience at Terminal 3

Travellers departing from Dubai International Airport Terminal 3 can look forward to a smoother airport experience with the implementation of two new initiatives that will streamline the check-in and immigration checks at

Executive AirShare's Launch Lease offers Middle-Market companies travel flexibility

Companies of all sizes see the impact private travel can make to their bottom line. By avoiding the hassle and delays of commercial travel, their leaders utilise their time more efficiently to see more people, more frequently, to ensure

Oman gets first Typhoon

The Royal Air Force of Oman has received its first Eurofighter Typhoon combat jet - part of a batch of 12 - with its arrival marked with a ceremony, held last week in the presence of the Commander of the Royal Air Force of Oman - Air Vice-Marshal

Why the SANG will soon be on song

Building a 156-strong rotary-wing fleet is a part of the Saudi Arabian National Guard's modernisation effort, which fits into the country's 2030 modernisation plan. David Oliver reports.

Honeywell helps aircraft operators comply with upcoming mandates

Honeywell has met the performance standard for transponders required by the European Aviation Safety Agency to make air traffic management safer and more efficient.

Honeywell ADSBSK2642607172
See us at
DIAC BT1105121117Global Aerospace BT28218RMIT BT1631817DAS BT1105161117AIME BT1204240118Aviation Africa BT18418