Subscribe Free
in Features

From sunrise to sunset: discreet VIP aviation during Ramadan

Posted 18 June 2015 · Add Comment

Today, approx. 1.8 billion people on Earth are a part of the global Muslim community which spends in excess of USD140 billion on travel and tourism each year, according to a DinarStandard report. Seeking to tap into such an extensive market, VIP aviation providers compete amongst themselves to offer top quality luxury services and products designed to leave even the most demanding customers satisfied. However, at least once per year even the most sophisticated airlines, including those in VIP aviation, have to dial down their offers in order to best accommodate their Muslim customers during the holy month of Ramadan.

“Muslim traditions have been gaining more and more importance in the global economy along the rapid development of Muslim-majority countries in South Asia, the Gulf and other regions. The growing middle and upper classes in those countries as well as within the Muslim community in Europe and North America have naturally contributed to the introduction of new services in line with the Islamic traditions. The trend has not bypassed business aviation, too. It is noteworthy, that VIP air travel services have been steadily growing in popularity across many Muslim countries, particularly in the Middle East.“
According to MEBAA, the Middle Eastern market alone is projected to almost triple its bizav fleet by the end of the decade. And while the overall market size should reach USD1.3 billion by 2020, experts note that the main driver behind the active development of the local business aviation industry is the corporate segment, as 70% of flights are already conducted for business purposes.
“Regardless of flying for business or private reasons, Muslim travelers take the period of Ramadan equally seriously. However, travelers are allowed to break their fast during the time of travel under the condition that they will compensate for it with additional fast afterwards. But while the decision is fully up to the passenger, business aviation operators must consider both options in advance in order to ensure maximum comfort for those travelling during Ramadan,“ shares Vitalij Kapitonov.
Each year Muslims around the world mark the holy month of Ramadan to commemorate the first revelation of the Quran. The commemoration comes in a form of spiritual and physical fasting and lasts for 29-30 days. With regard to physical restraints, Muslims, amongst other, are to refrain from consuming any food or liquid between dawn and sunset.
According to Vitalij Kapitonov, the availability of meals prepared in compliance with the Muslim Dietary Laws is particularly important during the holy month as many Muslims adhere to way stricter requirements than they do during the rest of the year. Amongst other, the offered on-board catering should under no circumstances contain pork and pork containing products (including gelatin) as well as alcohol. Meanwhile, passengers who prefer to continue their fast even at almost 13 000 meters height – those travelers should be offered an option to choose Suhoor (pre-dawn meal), Iftar (evening meal after sunset) or refrain from any meal at all, depending on the time of travel.
“Certainly, it’s not only about food or drinks. The crew must also consider each passenger’s religious obligations. The cabin crew must wear more conservative and modest outfit and have an accurate but simple make up. Moreover, since air travelling usually implies the change of one or several time zones, the pilot should remember about the fasting passenger’s bonds, and inform him or her when the actual time of the sunset comes. Following the announcement, the passenger will be able to break the fast and can then be served an evening meal,” shares Vitalij Kapitonov, the CEO of KlasJet. “Although by some people business aviation is considered to be all about excessive luxury and sometimes even immoderation, in reality it is all about meeting the personal needs and requirements of passengers. And whether those are spiritual, traditional or other obligations, VIP charter operators must always consider such factors and adapt their services accordingly.”
 

* required field

Post a comment

Other Stories
Advertisement
Latest News

CCD to create control rooms for Abu Dhabi’s new Midfield Terminal

CCD Design and Ergonomics has been appointed to design and create four new control rooms at the new Midfield Terminal at Abu Dhabi International Airport.

Ras Al Khaimah wins Middle East’s Leading Adventure Destination 2018’ award

Ras Al Khaimah Tourism Development Authority (RAKTDA) has celebrated two major wins at The World Travel Awards 2018.

Etihad Airways to host AI Robot Sophia at ATM

Etihad Airways will introduce Humanoid Robot Sophia to the UAE as a spokesperson for the future of innovation and technology in aviation at ATM.

İstanbul New Airport will house 451-room hotel to be operated by YOTEL

İGA, the constructer and operator of İstanbul New Airport (İNA) for 25 years,and YOTEL, the London based hotel group, have signed an exclusive hotel management contract.

Emirates wins four gongs at World Travel Awards Middle East 2018

Emirates has been recognised at the World Travel Awards Middle East 2018 with four awards - Middle East’s Leading Airline, Middle East’s Leading Airline Brand, Middle East’s Leading Business Class Airport Lounge and Middle East’s

Emirates Aviation University receives official visit from Dubai Police

Emirates Aviation University has welcomed Major-General Abdullah Khalifa Al Marri, commander-in-chief of Dubai Police at its main campus at Dubai Academic City.

SOFEX SK2018
See us at
BIAS BT271017161118ArabianTravelMkBT250418AirportShow BT1502090518Istanbul Airshow BT22018Global Aerospace BT2018Cargo BT1004091018SOFEX BT2018GATM BT1004061118MEBAA BT1004121218ASDubai BT1004091018