Subscribe Free
in Aircraft Interiors

Etihad's A380 First Apartments product wins design award

Posted 19 November 2014 · Add Comment

Etihad Airways' new Airbus A380 First Class product, called First Apartments, has been recognised at the annual Society of British and International Design (SBID) Awards 2014, held at the Dorchester Hotel in London last week.

London based Acumen Design Associates, which forms part of the airline-led ‘Etihad Design Consortium’ (EDC), a collection of leading brand and design agencies tasked with creating the airline's new interiors, picked up the SBID's top award for designing the industry-leading new cabin. 

The patent-pending design for Etihad Airways' new A380 First Class cabins was entered under the category of Best Entertainment Space but took home the most coveted award of the evening, Overall Design Award 2014. 

The event is considered to be one of the most prestigious on the international design calendar and recognises design excellence across a broad range of 15 different categories. The SBID Awards are voted for by leading industry experts and business leaders and are judged for both technical content and aesthetic creativity using two tiers of judging. 

Ian Dryburgh, CEO and Founder of Acumen Design Associates, said: "Etihad Airways’ First Apartment is the largest, most luxurious and highly customised First Class cabin in the sky, achieved via a revolutionary patent pending cabin layout designed exclusively for Etihad by Acumen Design Associates. 

"We were briefed to design a First Class cabin based on Etihad's successful 'Inspired Service' and the extensive qualitative consumer research undertaken by Etihad - to bring the individuality and exclusivity of a luxury boutique hotel experience which also embraces Arabian modernism." 

Peter Baumgartner, chief commercial officer of Etihad Airways, said: "I am thrilled that the work undertaken by Acumen for our stunning First Apartments has been recognised by the SBID. This accolade is testament to their world class service, from the initial concept designs based on our extensive international customer co-creation workshops, The Etihad Big Talks, to the final delivery of this elegant cabin." 

Etihad Airways is installing nine First Apartments on each of the 10 Airbus A380s it has ordered, the first of which will enter service between Abu Dhabi and London Heathrow on 27 December. 

For the first time on a wide-body aircraft cabin, a single aisle configuration has been used in the upper deck First Class section, allowing the airline to install 'walk-in' living areas which include a Poltrona Frau armchair and separate 80.5 inch long bed, storage, a full length wardrobe, chilled mini-bar and a vanity unit. At 39 sqft, the First Apartment is 74 per cent larger in area than Etihad Airways' current industry leading First Class suites.

* required field

Post a comment

Other Stories
Advertisement
Latest News

Supersonic boost as Aerion links with Lockheed Martin

Two leaders in supersonic technology, Aerion and Lockheed Martin have announced an MOU to explore the feasibility of a joint development of the world's first supersonic business jet, the Aerion AS2. Over the next 12 months, the

NAS launches new Pearl Lounges at Marrakech Menara Airport

National Aviation Services has launched its Pearl Lounges at the Marrakech-Menara Airport in Morocco reinforcing capacities at the newly renovated airport.

CEO of Airbus to step down

Airbus has announced that its CEO Tom Enders will be leaving the company in April 2019, reports aerotime.

Flydubai touches down at Kilimanjaro International Airport

Flydubai's inaugural flight touched down today at Kilimanjaro International Airport (JRO), increasing capacity to Tanzania and further expanding its network in Africa to twelve destinations.

Emirates takes Los Angeles Dodgers players to Dubai

Emirates, the Official Airline of the Los Angeles Dodgers, has brought all-star players Justin Turner (third baseman) and Chase Utley (second baseman) to Dubai to help further develop the game of baseball in the region.

Saab starts development and production in the UAE

Defence and security company Saab grows its presence in the United Arab Emirates (UAE) by establishing development and production in Abu Dhabi.

TAA SK 12MTHS16
See us at
MEBAA BT2018Saudi Future Airports BT150318Istanbul Airshow BT22018AIME BT1204240118BIAS BT271017161118ArabianTravelMkBT250418Aviation Africa BT18418