Subscribe Free
in Flight Services & Support

Etihad Airways reveals new uniforms

Posted 18 December 2014 · Add Comment

Etihad Airways has revealed its much anticipated new uniforms at a show in Abu Dhabi

Created by Italian Haute Couturier Ettore Bilotta at his atelier in Milan, the new uniform exudes a classic elegance seldom seen in the aisles of modern airliners, and cleverly merges dramatic elements of old world haute couture from 1960s Paris and Rome, with the more contemporary fashions evident on the runways of London, New York, Milan and Tokyo. 

The beautiful collection possesses a style which has come to characterise the Etihad Airways brand and which will enhance the airline’s reputation as the standard-bearer of superlative customer service. 

Unveiled at a catwalk show held for global media, the launch has been timed to coincide with the arrival of Etihad Airways’ fleet of Airbus A380 and Boeing 787-9 aircraft, equipped with the airline’s revolutionary new cabins. The debut of the new uniforms represents the grand finale to what has been a momentous year for the airline on the world stage. 

Peter Baumgartner, chief commercial officer of Etihad Airways said: “Ettore, working with our teams, has once again delivered a new uniform which will showcase our brand with characteristic flair at every city on our ever-growing network. 

“The world has been paying very close attention to us this year and our new collection will not disappoint. It is the embodiment of the Etihad Airways brand, service ethos and unshakeable commitment to excellence, marking our arrival as a leader of sophisticated flying.” 

Multi-award winning, New York-based photographer Norman Jean Roy, whose prolific career includes work for leading publications such as Vogue and Vanity Fair, leading fashion brands and Hollywood studios, was commissioned by the airline to capture a breath-taking set of images of the new collection. The photo-shoot took place on the majestic sand dunes of Abu Dhabi’s Liwa desert and on location at the exclusive Qasr al Sarab desert resort.       

The new uniforms will be introduced system-wide from 27 December and will be worn by Etihad Airways’ cabin crews and ground teams, and feature new designs for the airline’s Butlers in The Residence by Etihad, First Class Inflight Chefs, Business Class Food & Beverage Managers, Cabin Managers, Cabin Crew, Flying Nannies, and airport and lounge teams.

* required field

Post a comment

Other Stories
Advertisement
Latest News

EAG and Emirates Red Crescent support group travelling for Umrah as part of 'Year of Giving'

Etihad Aviation Group (EAG) has taken part in an exciting philanthropic collaboration with Emirates Red Crescent, to support a group of 15 travellers in experiencing the holy pilgrimage of Umrah.

Three lions go roaring on

The Middle East Three – or ME3, a common collective term for Qatar Airways, Etihad Airways, and Emirates – are on a roll, as Lufthansa Consulting's Guillaume Schmitt and Arvind Chandrasekhar report.

UAE Space Agency and Algerian Space Agency strengthen ties

The UAE Space Agency has signed a Memorandum of Understanding with its Algerian counterpart the Algerian Space Agency.

Etihad Airways and Jet Airways sign agreement with Government of Maharashtra

Etihad Airways and strategic partner Jet Airways, India's full-service premium international carrier, have signed an agreement with the Government of Maharashtra to promote tourism to the western Indian state.

Flydubai named Best Low-Cost Airline serving the Middle East

Flydubai was named “Best Low-Cost Airline serving the Middle East” at the 2017 Business Traveller Middle East Awards held in Dubai on 23 April.

Gulf Air Appoints VFS Global to Provide Visas for Bahrain Visitors

Gulf Air has partnered with VFS Global, the largest visa service provider in the world, to facilitate visa issuance for passengers flying to Bahrain. The online visa facility will launch this summer on gulfair.com.

Honeywell ADSBSK2642607172
See us at
AIME BT1204240118EBACE17 BT0103240517Airport Show Dubai BT 2017