Subscribe Free
in Flight Services & Support

Etihad Airways reveals new uniforms

Posted 18 December 2014 · Add Comment

Etihad Airways has revealed its much anticipated new uniforms at a show in Abu Dhabi

Created by Italian Haute Couturier Ettore Bilotta at his atelier in Milan, the new uniform exudes a classic elegance seldom seen in the aisles of modern airliners, and cleverly merges dramatic elements of old world haute couture from 1960s Paris and Rome, with the more contemporary fashions evident on the runways of London, New York, Milan and Tokyo. 

The beautiful collection possesses a style which has come to characterise the Etihad Airways brand and which will enhance the airline’s reputation as the standard-bearer of superlative customer service. 

Unveiled at a catwalk show held for global media, the launch has been timed to coincide with the arrival of Etihad Airways’ fleet of Airbus A380 and Boeing 787-9 aircraft, equipped with the airline’s revolutionary new cabins. The debut of the new uniforms represents the grand finale to what has been a momentous year for the airline on the world stage. 

Peter Baumgartner, chief commercial officer of Etihad Airways said: “Ettore, working with our teams, has once again delivered a new uniform which will showcase our brand with characteristic flair at every city on our ever-growing network. 

“The world has been paying very close attention to us this year and our new collection will not disappoint. It is the embodiment of the Etihad Airways brand, service ethos and unshakeable commitment to excellence, marking our arrival as a leader of sophisticated flying.” 

Multi-award winning, New York-based photographer Norman Jean Roy, whose prolific career includes work for leading publications such as Vogue and Vanity Fair, leading fashion brands and Hollywood studios, was commissioned by the airline to capture a breath-taking set of images of the new collection. The photo-shoot took place on the majestic sand dunes of Abu Dhabi’s Liwa desert and on location at the exclusive Qasr al Sarab desert resort.       

The new uniforms will be introduced system-wide from 27 December and will be worn by Etihad Airways’ cabin crews and ground teams, and feature new designs for the airline’s Butlers in The Residence by Etihad, First Class Inflight Chefs, Business Class Food & Beverage Managers, Cabin Managers, Cabin Crew, Flying Nannies, and airport and lounge teams.

* required field

Post a comment

Other Stories
Advertisement
Latest News

Will we keep on taking the tablets?

New US and British governments regulations, which prevent passengers carrying electronic devices larger than a cell phone on flights from across the MENA region, may affect the latest in-flight entertainment trend. Steve Nichols

Pegasus Airlines' inaugural flight to Abu Dhabi takes off

Abu Dhabi Airports yesterday welcomed the inaugural Pegasus flight arriving from Istanbul, Turkey. The maiden flight marks the commencement of a direct service three times a week between Abu Dhabi International Airport and Istanbul

Airbus launches new open aviation data platform to support digital

Airbus has launched a new aviation data platform in collaboration with Palantir Technologies – pioneers in big-data integration and advanced analytics. Skywise aims to become the single platform of reference used by all major

PARIS AIRSHOW: Astrobotic and ATLAS announce lunar laser communications payload

Astrobotic, which is making the Moon accessible to the world, and ATLAS Space Operations Inc., the US leader in cloud-based satellite management and control services have announced at the Paris Air Show that they have signed a payload

PARIS AIRSHOW: GE and its JV partners receive more than $31 billion in orders

GE Aviation and its joint venture companies, led by CFM International, announced more than $31 billion (USD) in orders and commitments at this week's Paris Air Show.

PARIS AIRSHOW: Emirates wins World's Best Inflight Entertainment at Skytrax awards

Emirates has won World's Best Inflight Entertainment award for a record 13th year at the prestigious Skytrax World Airline Awards 2017. The airline also picked up the award for Best First Class Comfort Amenities.

Aviation Africa SK18418
See us at
AIME BT1204240118Global Aerospace BT28218DIAC BT1105121117Aviation Africa BT18418RMIT BT1631817DAS BT1105161117