Subscribe Free
in Flight Services & Support

Etihad Airways Partners continues plans to align global loyalty programmes

Posted 7 October 2016 · Add Comment

Etihad Airways Partners (EAP) has announced further steps aimed at aligning the benefits for tiered members of the separate frequent flyer programmes operated by each airline.

The latest enhancements incorporate customer feedback on benefits they value and are part of an ongoing strategy to enhance the customer proposition and create the best global loyalty programme.

EAP is a partnership comprising Etihad Airways, airberlin, Alitalia, Air Serbia, Air Seychelles, Etihad Regional, Jet Airways, and NIKI which have joined together to enhance their customer proposition and offer more choice to travellers. Four frequent flyer programmes are operated by the EAP airlines and include Etihad Guest which is used by loyalty members of Etihad Airways, Air Seychelles, Air Serbia and Etihad Regional; topbonus for airberlin and NIKI; JetPrivilege for Jet Airways; and MilleMiglia for Alitalia. Together the airlines offer a combined network of over 400 destinations across six continents.

Bruno Matheu, chief executive officer of Etihad Airline Equity Partners, said: “The steps we’re announcing are just the latest initiative to create an enhanced proposition for guests travelling across the EAP. We want to give all of our guests a high quality, convenient travel experience across all the partner airlines.

“EAP partner airlines have taken key steps to align their products. For instance, all offer fully flat beds in Business Class on long haul flights. Now we want to provide further enhancements, and by aligning services such as tier benefits, we can ensure that our most loyal guests experience the same service on each of the partner airlines.”

There will be changes in several areas such as priority check-in, priority boarding, lounge access, excess baggage and tier bonus miles, as part of the ongoing process to speed up the alignment of the various programmes.

Changes made to apply excess baggage allowances across all EAP airlines will see Silver members receive an additional 10 kg; Gold members a further 15 kg, and platinum members will receive 20 kg more whenever they fly on an EAP carrier. For those routes where the weight is measured per piece, all members will receive an additional bag up to 23kg in Economy or up to 32kg in First and Business Class. The changes made to excess baggage applying them across all EAP flights will be industry leading, and set the new benefits apart from the competition. 

The Silver, Gold and Platinum members of all EAP frequent flyer programmes will be entitled to priority check-in, irrespective of which airline they are flying. Priority check-in offers elite tier members an enhanced experience, at dedicated check-in counters or premium counters when travelling in economy. While Gold and Platinum members of all EAP frequent flyer programmes are entitled to priority boarding, irrespective of the airline they are flying.

Lounge access has been expanded to ensure that status members enjoy Etihad Airways Partners’ world leading lounges, including access to the new flagship First Class Lounge and Spa at Abu Dhabi Airport for all Platinum members.

 

 

* required field

Post a comment

Other Stories
Advertisement
Latest News

Emirates to debut its new fully enclosed First Class Private Suite for the first time at ATM

Emirates will unveil its new Boeing 777-300ER First Class Private Suite exhibit at the Arabian Travel Market 2018 (ATM). The region’s leading travel and tourism exhibition will run from 22 – 25 April.

Seawings upgrades tours

Seawings’ award-winning Silver tour has had an upgrade and now takes in even more of Dubai’s skyline including the city’s newest landmarks The Dubai Frame and soon to be completed Ain Dubai.

Qatar Airways receives special award for its contribution to the IOSA programme

Qatar Airways was again recognised for its outstanding safety performance record at the International Air Transport Association (IATA) Safety and Flight Operations Conference 2018, held in Montreal this week.

Dnata awarded UK MHRA certification for Good Distribution Practice

Global air services provider and UK’s leading ground handler, Dnata, has been awarded certification for Good Distribution Practice (GDP) by the UK Medicines and Healthcare Products Regulatory Agency (UK MHRA).

Aviation Africa 2018: Cyber security: Not if, but when

An airline’s greatest cyber-security threat may also be its most precious asset – its staff – according to panellists speaking at Aviation Africa in Cairo. Victoria Moores reports.

Aviation Africa: MROs eye tremendous market in Africa

Reputable MRO companies disclosed that there is a tremendous market opportunity in Africa. Kaleyesus Bekele reports from the conference.

SOFEX SK2018
See us at
Istanbul Airshow BT22018SOFEX BT2018Cargo BT1004091018ArabianTravelMkBT250418ASDubai BT1004091018AirportShow BT1502090518GATM BT1004061118MEBAA BT1004121218BIAS BT271017161118Global Aerospace BT2018