Subscribe Free
in Route Planning & Tourism

Etihad Airways launches the '48 Hour Challenge'

Posted 25 April 2017 · Add Comment

Etihad Airways has launched the '48 Hour Challenge' as part of its wider stopover campaign promoting Abu Dhabi as a 'holiday within a holiday' for transit travellers and a 'staycation' option for UAE residents wanting a relaxing short-break. The city's many highlights can now be enjoyed through a series of exciting stopover programmes.

To launch the campaign, Etihad Airways recently challenged Ricky Wilson, singer-songwriter, TV personality and frontman of British indie rock band Kaiser Chiefs, to spend 48 hours exploring the best Abu Dhabi has to offer. The video of his attempt is part of a global online promotional campaign and captures the excitement of the challenge visually to share with consumers on social media and across the airline’s communications channels.

“For me a stopover meant sitting in the airport, or visiting duty free, but this is not what a stopover should be,” commented the singer. “It should be flying falcons across the desert, kayaking, visiting water parks….imbibing the culture of the place. Abu Dhabi has taught me that stopovers can be as relaxing as they are exhilarating. There is something incredibly refreshing about pushing yourself, getting out of your comfort zone and fully immersing yourself in a new city. I will never stay in the airport again during a stopover.

“It is an incredible place, with warm, generous and extremely hospitable people. The city perfectly combines a relaxing and chilled out vibe with excitement and adventure. It is a beautiful city with endless things to do in a short space of time.”

Peter Baumgartner, Etihad Airways’ chief executive officer, said: “The launch of Etihad Airways’ comprehensive stopover programme reinforces what we who live in this wonderful city have known for so long – that Abu Dhabi is a cosmopolitan, dynamic and thrilling destination packed with opportunities for all visitors, whether they are looking for adventure, culture, or a relaxing beach break. 

“It is our honour as the national airline of the UAE, based here in Abu Dhabi, to promote and celebrate the emirate’s sophisticated infrastructure, the hospitality of the Emirati people, and its beautiful landscape. It is the perfect stopover destination for those flying through Abu Dhabi and an ideal domestic getaway for those living in the wider UAE.”

The airline will also launch a special competition to promote its stopover programme. From Friday 28 April until the end of 2017, Etihad Airways will be giving away 500 great prizes to members of the public who take up the 48 Hour Challenge and who post their experiences on Instagram using the hashtag #EtihadChallenge. The amazing prizes on offer range from 24-carat gold spa treatments to desert safari trips.

 

* required field

Post a comment

Other Stories
Advertisement
Latest News

Supersonic boost as Aerion links with Lockheed Martin

Two leaders in supersonic technology, Aerion and Lockheed Martin have announced an MOU to explore the feasibility of a joint development of the world's first supersonic business jet, the Aerion AS2. Over the next 12 months, the

NAS launches new Pearl Lounges at Marrakech Menara Airport

National Aviation Services has launched its Pearl Lounges at the Marrakech-Menara Airport in Morocco reinforcing capacities at the newly renovated airport.

CEO of Airbus to step down

Airbus has announced that its CEO Tom Enders will be leaving the company in April 2019, reports aerotime.

Flydubai touches down at Kilimanjaro International Airport

Flydubai's inaugural flight touched down today at Kilimanjaro International Airport (JRO), increasing capacity to Tanzania and further expanding its network in Africa to twelve destinations.

Emirates takes Los Angeles Dodgers players to Dubai

Emirates, the Official Airline of the Los Angeles Dodgers, has brought all-star players Justin Turner (third baseman) and Chase Utley (second baseman) to Dubai to help further develop the game of baseball in the region.

Saab starts development and production in the UAE

Defence and security company Saab grows its presence in the United Arab Emirates (UAE) by establishing development and production in Abu Dhabi.

Aviation Africa SK18418
See us at
MEBAA BT2018Istanbul Airshow BT22018Aviation Africa BT18418AIME BT1204240118BIAS BT271017161118Saudi Future Airports BT150318ArabianTravelMkBT250418