Subscribe Free
in Flight Services & Support

Etihad Airways launches new range of business class amenity kits

Posted 21 October 2015 · Add Comment

Etihad Airways has launched a colourful new range of collectable limited edition business class amenity kits, the result of a unique collaboration between the airline and luxury travel brand LUXE City Guides, the straight-talking, highly curated go-to guide for savvy travellers.

The stylish new kits embody the contemporary and innovative flair synonymous with the Etihad Airways brand, and contain inflight amenities and natural facial products developed exclusively by London-based skincare and grooming brand Scaramouche + Fandango. 

Six new stylised kit designs have been created by LUXE City Guides for Etihad Airways, inspired by some of the iconic cities on the airline’s extensive global network. The designs for Abu Dhabi, London and Madrid, have been specially produced for Etihad Airways, whilst the Los Angeles, Sydney and Hong Kong kits feature bespoke LUXE artwork. Each kit contains a customised Etihad Airways LUXE City Guide which corresponds to the showcased city, covering everything from hotels and restaurants, to spas, bars, boutiques and bespoke shopping, as well as services, specialists and personal guides. 

Scaramouche + Fandango has developed an exclusive unisex comfort kit and skincare offering in collaboration with Etihad Airways. Specially formulated for skincare needs inflight, the range consists of parabens-free products, high in natural ingredients, to enhance onboard wellbeing. 

Calum Laming, Etihad Airways’ vice president guest experience, said: “The introduction of these kits is not about providing brand names to our Business Class guests. It is about intelligent design, functionality and providing them with products which are attractive, natural, useful and re-usable. Collaborating with relevant, progressive lifestyle brands such as LUXE City Guides and Scaramouche + Fandango has enabled us to tailor amenities to the requirements of our guests while retaining all the authentic charm and sophistication of the Etihad Airways brand. 

“Etihad Airways continues to reimagine the flying experience, setting a new benchmark for innovation and luxury. The introduction of these kits is part of a much bigger journey which was started with the introduction of our new revolutionary cabins on the flagship Airbus A380 and Boeing 787s, and the new service concepts introduced fleet-wide. These collectable kits also reflect the global nature of our business, while simultaneously highlighting the inspiration, style and unique qualities of our home, Abu Dhabi.” 

* required field

Post a comment

Other Stories
Advertisement
Latest News

Kuwait probes Airbus Helicopters deal

Kuwait Prime Minister, Sheikh Jaber Al-Mubarak Al-Hamad Al-Sabah, has ordered an investigation into the €1 billion ($1.19 billion) order signed by the air force for 30 H225M Caracal multirole military utility helicopters, 24 of them

FIA2018: Rockwell Collins recognised by Airbus as a top performer for avionics support

Rockwell Collins has been honoured with a Customer Services Award for its avionics service by Airbus and its customer airlines at a special ceremony at the Farnborough Air Show held yesterday.

FIA:2018 Boeing and Novus announce commitment for up to four 777-300ERs

FIA2018: Boeing and Dubai-based aircraft lessor, Novus Aviation Capital, announced its first direct agreement with Boeing for up to four 777-300ERs at the 2018 Farnborough International Airshow.

FIA2018: Wataniya Airways signs a contract for the E195-E2

In a deal that will see the Middle East’s first E2 operator, Embraer announced at the Farnborough Airshow 2018, that it has signed a firm order for 10 E195-E2 aircraft with Kuwaiti airline, Wataniya Airways.

SaudiGulf Airlines launches new mobile app powered by CellPoint Mobile

CellPoint Mobile has partnered with SaudiGulf Airlines to develop and launch the airline’s first mobile app to support booking. As part of the launch, CellPoint Mobile enables payments through SADAD, the national electronic payment

Emirates celebrates five million passengers in Beirut

Emirates celebrated its five million passenger mark at Beirut Rafic Al Hariri International Airport. The airline has been operating in Lebanon for more than 27 years and in celebration of this milestone, a handful of passengers were

TAA SK0902311218
See us at
Cargo BT1004091018Istanbul Airshow BT22018ASDubai BT1004091018AIME19BTA3005120219GATM BT1004061118BIAS BT271017161118Aviation Africa BT0607280219MAPS18_BT1207131118MEBAA BT1004121218