Subscribe Free
in Business & Finance

Etihad Airways appoint Lowe Open as global direct marketing agency

Posted 21 January 2016 · Add Comment

Etihad Airways has appointed Lowe Open as its first global direct marketing agency following a competitive pitch.


The UK-based creative agency has been tasked with enhancing direct marketing activities for the Abu Dhabi-based airline. This includes Etihad Guest, the carrier’s frequent flyer programme, with a mandate to support its growing profile as a world-leading airline loyalty scheme.

Lowe Open was selected on a three-year contract with a remit that also includes developing direct marketing creative, as well as providing additional data and analytics services to Etihad Airways, Global Loyalty Company and Etihad Guest, all part of the Etihad Aviation Group. The account will be led from Lowe Open’s offices in Abu Dhabi, supported by operations in the UK and USA. 

Peter Baumgartner, Etihad Airways’ chief commercial officer, said: “Customer relationship marketing and loyalty play a central role in Etihad Airways’ global marketing strategy. Throughout 2016, we have a number of exciting initiatives planned for our guests, including members of our award-winning loyalty programme, Etihad Guest.  We look forward to working with Lowe Open to help deliver more enriching customer experiences that we are renowned for.” 

Anthony Hopper, Global CEO of Lowe Open, added: “As a forward looking innovative airline, Etihad Airways continues to inspire and relentlessly challenge the conventions of airline travel. As a 21st Century agency, we too are challengers, and our ambition is to reimagine airline loyalty. We are honoured and delighted to be joining Etihad Airways on their remarkable journey.”

* required field

Post a comment

Other Stories
Advertisement
Latest News

Bahrain all set to unblock the Combi

Visitors to next year's Bahrain International Airshow could well get their first view of the new PEMCO B737-700FC FlexCombi. Barbara Saunders reports.

Turkish Airlines to order 20 + 20 787-9 Dreamliners

During Turkish President Recep Tayyip Erdoğan's visit to New York to join the United Nations General Assembly, Boeing and Turkish Airlines announced a commitment to order 40 787-9 Dreamliners.

University of South Wales launches aviation engineering education at Dubai South

The University of South Wales (USW) has announced that it will deliver degrees to aerospace engineering students as a key partner at the UAE's new Dubai South development.

Abu Dhabi Airports achieves 65% increase in operating profit this year

Abu Dhabi Airports has announced that it has achieved 65% increase in earnings before interest, depreciation and amortization (EBIDA)/ operating profit during the January-August period this year compared to the same period in 2016.

University of South Wales to deliver engineering degree courses in UAE

The University of South Wales (USW) is to deliver degrees to aerospace engineering students as a key partner at the UAE's new Dubai South development.

Saudia and SITAONAIR deliver unique inflight Wi-Fi Pax Ex with Internet ONAIR

Saudia and SITAONAIR are activating fresh functionalities for personalising the onboard digital journey.



TAA SK 12MTHS16
See us at
DAS BT1105161117DIAC BT1105121117Commercial Aircraft Financing BT2017Global Aerospace BT28218AIME BT1204240118AIMA Africa 2017Aviation Africa BT18418Aviation Show 267291117DASAS BT3006161117