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Etihad Airways and Jet Airways sign agreement with Government of Maharashtra

Posted 27 April 2017 · Add Comment

Etihad Airways and strategic partner Jet Airways, India's full-service premium international carrier, have signed an agreement with the Government of Maharashtra to promote tourism to the western Indian state.

The partnership will enable both airlines to capitalise on their strong links with Maharashtra and further propel domestic and international arrivals into the state capital Mumbai and beyond. It is the first time an Indian state has signed a tourism collaboration agreement with the airline sector. 

Under the agreement, the three entities will pool marketing resources to participate in travel-trade events in key international markets such as the UK and the UAE; jointly promote ‘Destination Maharashtra’ through advertising campaigns; and organise inbound familiarisation trips for media and travel agents. 

Shri Jaykumar Rawal, Honourable Minister of Tourism, Government of Maharashtra, said: “We are honoured to welcome this opportunity to strengthen our cooperation with Etihad Airways and Jet Airways. This MoU is the beginning of a strategic partnership with two leading and most important international airlines to attract as many international tourists as possible. Together, we can create benefits for travellers and shareholders. Our aim is to jointly put in place the best strategies and practices to increase Maharashtra’s marketing footprint and position it as the most preferred destination.” 

Smt. Valsa Nair Singh, IAS, Principal Secretary, Tourism and Culture, Government of Maharashtra, added: “This is a landmark agreement that will provide valuable support for Maharashtra Tourism’s global campaigns and marketing activities, as well as some of the industry’s most important trade and business events. This unique and important partnership between Maharashtra Tourism, Etihad Airways and Jet Airways will boost the state’s image exponentially.” 

James Hogan, Etihad Aviation Group President and Chief Executive Officer, said: “Being part of one of the world’s largest economies, Maharashtra has plenty to offer business and leisure travellers. We are therefore delighted to expand our links to promote tourism to this vibrant state, which we have been serving with dedicated flights for 13 years.

“This is the first time a state government in India has ventured into such a tourism partnership with the airline industry, hence we appreciate the opportunity to work with our strategic Indian partner Jet Airways on the breakthrough agreement. Our combined operation with Jet Airways between Abu Dhabi and Mumbai, complemented by Jet’s widespread domestic services, is further testament to the importance of Maharashtra on our route map.” 

Naresh Goyal, Jet Airways Chairman, added: “It is a moment of both pride and honour that the Government of Maharashtra has chosen to join hands with Jet Airways and our strategic partner Etihad Airways in this unique initiative of leveraging our collective resources to strengthen travel and tourism to the state.

“Mumbai is Jet Airways’ home hub and the airline shares a warm and emotional bond with Mumbai and the state of Maharashtra. We operate our highest number of flights from the city and have always positioned and promoted Mumbai as the gateway to the state and the country. Our mutual network represents a huge market that can be potentially accessed in support of this initiative.”

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