Subscribe Free
in Aircraft Interiors

Emirates to unveil new business class seat at ITB Berlin

Posted 3 March 2016 · Add Comment

Emirates is set to unveil its new Business Class seat for its Boeing 777 aircraft at ITB Berlin, the international travel trade show which takes place from 9-13 March 2016.

The new seat is set to make its commercial debut on Emirates’ 170th Boeing 777 aircraft, a -300ER version which the airline expects to receive in November 2016. 

“Our current Boeing 777 Business Class seats are already an industry-leading premium product, and what this new seat does is to take that design and comfort to the next level. We gave the seat a fresh and modern look, retained all the existing features that our customers love and added a few more, while improving the seating and sleeping comfort,” said Sir Tim Clark, president, Emirates Airline.  

“Providing our customers with the best possible experience has always been at the heart of any new product development at Emirates. It’s evolution as well as revolution. We are always working towards the next big leap, but at the same time we continually look at the little ways we can enhance what we already offer. We believe this new Business Class seat further strengthens the experience and value proposition for our premium customers. We are very excited about the arrival of our first Boeing 777 later this year with the new seats, and to see how our customers will respond to it, which I’m optimistic will be positive,” he added.

Analyst Saj Ahmad commented: “Since Etihad launched and revamped it's cabin product line-up, it was likely that Emirates would follow suit. Emirates is yet to unveil it's long awaited First Class product, but the revamp of its highly popular business class suite will no doubt raise the bar and focus on passenger comfort and expanded amenities on board. 

“It is very telling that this new product will debut on the 777-300ER first - with almost 200 Boeing 777X's on order, this and the current 777-300ERs remain the backbone of Emirates expanding fleet so it's no surprise that the new business class seat will be showcased on the 777 ahead of the A380.” 

Ahmad added: “With Qatar Airways also poised to unveil a new business class seat, the big three GCC airlines are moving the game on while their rivals languish behind the curve - and not for the first time either.”

* required field

Post a comment

Other Stories
Advertisement
Latest News

Emirates and Qantas to renew their vows

Emirates and Qantas are hoping to continue their special relationship and have applied to the the Australian Competition and Consumer Commission (ACCC) to renew their alliance.

EAG launches second Fikra University project

Etihad Aviation Group (EAG) has launched its Fikra University project for 2017. Fikra University is a competition which aims to foster entrepreneurship and innovation with students across the UAE.

Inzpire delivers cyber, UAS and ISR training to Royal Jordanian Air Force's new ISR wing

Inzpire's training experts have recently delivered tailored Cyber, Intelligence, Unmanned Air Systems (UAS) and Intelligence, Surveillance and Reconnaissance (ISR) training courses to a cohort of Royal Jordanian Air Force (RJAF)

AJW Group announces Tom De Geytere as chief sales officer

AJW Group has announced the promotion of Tom De Geytere to Chief Sales Officer to support its fast-growing business.

Flitetec launching new products at Dubai Airshow

UK-based aircraft interiors company, Flitetec, is set for the global launch of new products when it attends its first Dubai Airshow next month (12 to 16 November).

Rolls-Royce Trent 7000 powers Airbus A330neo first flight test

The Rolls-Royce Trent 7000, the latest member of the Trent family of engines, has successfully powered the new Airbus A330neo into the skies for its first test flight today.

Aviation Africa SK18418
See us at
Global Aerospace BT28218AIMA Africa 2017Aviation Africa BT18418Aviation Show 267291117DAS BT1105161117AIME BT1204240118DASAS BT3006161117DIAC BT1105121117