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Emirates to unveil new business class seat at ITB Berlin

Posted 3 March 2016 · Add Comment

Emirates is set to unveil its new Business Class seat for its Boeing 777 aircraft at ITB Berlin, the international travel trade show which takes place from 9-13 March 2016.

The new seat is set to make its commercial debut on Emirates’ 170th Boeing 777 aircraft, a -300ER version which the airline expects to receive in November 2016. 

“Our current Boeing 777 Business Class seats are already an industry-leading premium product, and what this new seat does is to take that design and comfort to the next level. We gave the seat a fresh and modern look, retained all the existing features that our customers love and added a few more, while improving the seating and sleeping comfort,” said Sir Tim Clark, president, Emirates Airline.  

“Providing our customers with the best possible experience has always been at the heart of any new product development at Emirates. It’s evolution as well as revolution. We are always working towards the next big leap, but at the same time we continually look at the little ways we can enhance what we already offer. We believe this new Business Class seat further strengthens the experience and value proposition for our premium customers. We are very excited about the arrival of our first Boeing 777 later this year with the new seats, and to see how our customers will respond to it, which I’m optimistic will be positive,” he added.

Analyst Saj Ahmad commented: “Since Etihad launched and revamped it's cabin product line-up, it was likely that Emirates would follow suit. Emirates is yet to unveil it's long awaited First Class product, but the revamp of its highly popular business class suite will no doubt raise the bar and focus on passenger comfort and expanded amenities on board. 

“It is very telling that this new product will debut on the 777-300ER first - with almost 200 Boeing 777X's on order, this and the current 777-300ERs remain the backbone of Emirates expanding fleet so it's no surprise that the new business class seat will be showcased on the 777 ahead of the A380.” 

Ahmad added: “With Qatar Airways also poised to unveil a new business class seat, the big three GCC airlines are moving the game on while their rivals languish behind the curve - and not for the first time either.”

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