Subscribe Free
in Aircraft Interiors

Emirates to unveil new business class seat at ITB Berlin

Posted 3 March 2016 · Add Comment

Emirates is set to unveil its new Business Class seat for its Boeing 777 aircraft at ITB Berlin, the international travel trade show which takes place from 9-13 March 2016.

The new seat is set to make its commercial debut on Emirates’ 170th Boeing 777 aircraft, a -300ER version which the airline expects to receive in November 2016. 

“Our current Boeing 777 Business Class seats are already an industry-leading premium product, and what this new seat does is to take that design and comfort to the next level. We gave the seat a fresh and modern look, retained all the existing features that our customers love and added a few more, while improving the seating and sleeping comfort,” said Sir Tim Clark, president, Emirates Airline.  

“Providing our customers with the best possible experience has always been at the heart of any new product development at Emirates. It’s evolution as well as revolution. We are always working towards the next big leap, but at the same time we continually look at the little ways we can enhance what we already offer. We believe this new Business Class seat further strengthens the experience and value proposition for our premium customers. We are very excited about the arrival of our first Boeing 777 later this year with the new seats, and to see how our customers will respond to it, which I’m optimistic will be positive,” he added.

Analyst Saj Ahmad commented: “Since Etihad launched and revamped it's cabin product line-up, it was likely that Emirates would follow suit. Emirates is yet to unveil it's long awaited First Class product, but the revamp of its highly popular business class suite will no doubt raise the bar and focus on passenger comfort and expanded amenities on board. 

“It is very telling that this new product will debut on the 777-300ER first - with almost 200 Boeing 777X's on order, this and the current 777-300ERs remain the backbone of Emirates expanding fleet so it's no surprise that the new business class seat will be showcased on the 777 ahead of the A380.” 

Ahmad added: “With Qatar Airways also poised to unveil a new business class seat, the big three GCC airlines are moving the game on while their rivals languish behind the curve - and not for the first time either.”

* required field

Post a comment

Other Stories
Advertisement
Latest News

Boeing eyes up Middle East for tanker export

As the combat aircraft inventories of Middle East nations continue to grow, air forces are increasingly seeking to back up their front-line units with support aircraft such as tankers. As Alan Dron reports, Boeing believes that its new

Turkish Aerospace has a new logo

Turkish Aerospace, which maintains position as a leader in the Aerospace industry of Turkey, is getting a fresh look with the new logo and identity.

Emirates opens first dedicated airport lounge in Cairo

Emirates has unveiled its 42nd dedicated lounge across its global network at Cairo International Airport (CAI).

Qatar Airways to showcase its A350-1000 at the Farnborough International Airshow

Qatar Airways has said that six state-of-the-art aircraft will be on display at this year’s Farnborough International Airshow, taking place from 16 to 22 July in Hampshire, United Kingdom.

Airbus Helicopters industrial model is coming together

The first pre-serial H160 has been fitted with its rear fuselage, the first major component assembly having been pre-assembled in Albacete, Spain according to the site specialisation strategy implemented in Airbus Helicopters.

Airbus delivers first A321neo in Cabin Flex configuration to Turkish Airlines

Turkish Airlines has taken delivery of the first A321neo in Cabin Flex configuration.

TAA SK0902311218
See us at
Cargo BT1004091018MAPS18_BT1207131118ASDubai BT1004091018Aviation Africa BT0607280219MEBAA BT1004121218BIAS BT271017161118Istanbul Airshow BT22018GATM BT1004061118AIME19BTA3005120219