Emirates to launch new first-class Cabin later this year
Emirates is overhauling its first-class cabins with what the airline called a commercially reasonable price point, following the success of premium suites on the largest airliners, reports Bloomberg.
The new cabin will appear later this year on the airline’s Airbus A380s, followed by the Boeing Co. 777s.
Analyst Saj Ahmad said: “Emirates plans to launch an all-new First Class cabin product stems not just from the competitive edge it has as the premier Gulf airline thanks to its huge fleet and network, Emirates has been a consistent investor in its cabin products to ensure that passengers get value for money and more.
“With many airlines indeed dropping First Class and reducing other premium business class seating on their jets to concentrate on capturing lower yield but higher volume passenger traffic, Emirates' continued global expansion has resulted in more, not less demand for its services.”
Ahmad adds: “The US market as well as Europe are key areas where demand for First Class products is high. It is likely that the new First Class cabin will be rolled out across its A380 and 777-300ER over the coming years which will also include the 777-9X that the airline takes delivery of in mid-2020.
“Given Emirates' huge international network and the size of its widebody fleet, the airline will be able to benefit from its enormous economies of scale and allow for aggressive pricing for its new premium cabins that will both keep demand high and allow for higher profit margins on each First Class seat sold, bolstering its already swelling financial coffers.”