Emirates teams up with Nadine Kanso to create the “Bil Arabi for Emirates” Collection
Emirates has announced a collaboration on an exclusive product line with Dubai-based designer Nadine Kanso.
The “Bil Arabi for Emirates” Collection uses Arabic calligraphy as a focal point in its design to celebrate the UAE’s upcoming Flag Day and National Day festivities on 3rd November and 2nd December. Bil Arabi literally translates to “in Arabic”.
The collection consists of a porcelain mug, a decorative plate, a pouch, a notepad and stylish t-shirts for both men and women. All items in the collection are adorned with the word “El Emarat”, which means “The Emirates”, in gold, stylised Arabic writing. The calligraphy based design takes influence from a contemporary interpretation of Arabic letters, and also takes inspiration from “calligraffiti” designs emerging across the Gulf and Middle East.
Abdulaziz Al Ali, executive vice president of human resources said: “This collaboration is a great fit for Emirates because it showcases local craftsmanship in combination with our innovative travel products in one modern design. Launching these products ahead of Flag Day and National Day is one of the ways we are celebrating the UAE, and the spirit of unity that brings together UAE Nationals and expats alike in this special place, which is home to Emirates airline.”
"My brand prides itself on paying tribute to Arabic heritage. A huge place I draw inspiration from is the Arabic lettering itself. The curves and stokes of the letter are so graceful and the gold lettering really enhances that beauty,” said Kanso, owner of Bil Arabi.