Subscribe Free
in Flight Services & Support

Emirates teams up with Nadine Kanso to create the “Bil Arabi for Emirates” Collection

Posted 2 November 2016 · Add Comment

Emirates has announced a collaboration on an exclusive product line with Dubai-based designer Nadine Kanso.

The “Bil Arabi for Emirates” Collection uses Arabic calligraphy as a focal point in its design to celebrate the UAE’s upcoming Flag Day and National Day festivities on 3rd November and 2nd December. Bil Arabi literally translates to “in Arabic”.

The collection consists of a porcelain mug, a decorative plate, a pouch, a notepad and stylish t-shirts for both men and women. All items in the collection are adorned with the word “El Emarat”, which means “The Emirates”, in gold, stylised Arabic writing. The calligraphy based design takes influence from a contemporary interpretation of Arabic letters, and also takes inspiration from “calligraffiti” designs emerging across the Gulf and Middle East. 

Abdulaziz Al Ali, executive vice president of human resources said: “This collaboration is a great fit for Emirates because it showcases local craftsmanship in combination with our innovative travel products in one modern design. Launching these products ahead of Flag Day and National Day is one of the ways we are celebrating the UAE, and the spirit of unity that brings together UAE Nationals and expats alike in this special place, which is home to Emirates airline.” 

"My brand prides itself on paying tribute to Arabic heritage. A huge place I draw inspiration from is the Arabic lettering itself. The curves and stokes of the letter are so graceful and the gold lettering really enhances that beauty,” said Kanso, owner of Bil Arabi.

 

 

* required field

Post a comment

Other Stories
Advertisement
Latest News

Bahrain all set to unblock the Combi

Visitors to next year's Bahrain International Airshow could well get their first view of the new PEMCO B737-700FC FlexCombi. Barbara Saunders reports.

Turkish Airlines to order 20 + 20 787-9 Dreamliners

During Turkish President Recep Tayyip Erdoğan's visit to New York to join the United Nations General Assembly, Boeing and Turkish Airlines announced a commitment to order 40 787-9 Dreamliners.

University of South Wales launches aviation engineering education at Dubai South

The University of South Wales (USW) has announced that it will deliver degrees to aerospace engineering students as a key partner at the UAE's new Dubai South development.

Abu Dhabi Airports achieves 65% increase in operating profit this year

Abu Dhabi Airports has announced that it has achieved 65% increase in earnings before interest, depreciation and amortization (EBIDA)/ operating profit during the January-August period this year compared to the same period in 2016.

University of South Wales to deliver engineering degree courses in UAE

The University of South Wales (USW) is to deliver degrees to aerospace engineering students as a key partner at the UAE's new Dubai South development.

Saudia and SITAONAIR deliver unique inflight Wi-Fi Pax Ex with Internet ONAIR

Saudia and SITAONAIR are activating fresh functionalities for personalising the onboard digital journey.



TAA SK 12MTHS16
See us at
Aviation Show 267291117Global Aerospace BT28218DASAS BT3006161117Commercial Aircraft Financing BT2017AIME BT1204240118DAS BT1105161117DIAC BT1105121117Aviation Africa BT18418AIMA Africa 2017