Subscribe Free
in Events

Emirates teams up with Google for creative on-ground digital experiences

Posted 9 March 2017 · Add Comment

Emirates and Google are engaging visitors at this year's Emirates Airline Festival of Literature with innovative on-ground experiences ranging from virtual reality 3D painting tools to an e-book reading lounge. Emirates' on-ground activations run until 11th March at the InterContinental Hotel Festival City.

Boutros Boutros, divisional senior vice president of corporate communications, marketing and brand for Emirates said: “Technology impacts our lives in different ways, and this year we wanted to meaningfully connect with visitors in an immersive manner at the Emirates Airline Festival of Literature. We wanted to make sure that our activations are cutting - edge so we partnered with Google for some of the latest virtual reality innovations to showcase the breadth of our destination network and onboard product. We also wanted to extend the successful partnership we had with Google last year by continuing to celebrate books, and have introduced a ‘reading lounge’ for visitors to relax and explore some of the world’s most popular English and Arabic titles through the Google Play Books Store.”

Tarek Abdalla, head of marketing for Google Middle East and North Africa, said: "Google in MENA has always been dedicated to helping promote and preserve local Arabic content on the web and empowering internet users with knowledge. Whether it was through the Google Play store or through Virtual Reality technologies like Tilt Brush and DayDream, we hope we can make Arabic literature more accessible and enjoyable than ever."

Emirates is partnering with Google to feature Google Tilt Brush, a virtual reality tool that allows users to paint, draw and even sculpt in a 3D space. Specially commissioned artists and Emirates Cabin Crew recreate famous landmarks through three-dimensional strokes in some of Emirates’ most popular destinations on a large screen for visitors to see. Visitors are also able to try the technology and draw their own life size paintings, using features that recreate stars, light and even fire. This is the first time that Google Tilt Brush will be showcased in the region to the public.

Emirates and Google are also offering visitors the chance to explore popular titles in English and Arabic at a specially designed reading lounge.  Visitors will be able to flip through and read a vast selection of e-books in the Google Play Store on tablets. Last year, Emirates and Google collaborated to reach millions of smartphone users in the region, to support the UAE’s Year of Reading efforts to nurture an entire generation of lifelong readers in the region. 

In addition, those visiting the Emirates stand can experience Google Daydream and put on the virtual reality headset to simulate strolling through the Emirates A380 on Google Streetview. In addition to virtual reality experiences, visitors can play the Emirates ‘Destination Dash’, an augmented reality game where they can connect routes across the airline’s network.

Children will also be able to interact with Emirates onboard animals at the Emirates Airline Festival of Literature. They will be able to have a traditional Polaroid photo taken by Cabin Crew with Emirates onboard animal mascots, Shane the Koala and Leila the Camel.

* required field

Post a comment

Other Stories
Advertisement
Latest News

Turkish Airlines mulls order for B787s and A350s

Turkish Airlines chairman and executive committee President, Ilker Ayci, has refuted a report in Turkish daily Hürriyet linking the carrier to a proposed order for B747-8s, reports ch-aviation.

Oman Air's social responsibility initiatives win Gold Excellence Medal

Oman Air has won the Golden Excellence Medal for social responsibility in the 12th session of the Arabic Organisation for Social Responsibility (ROSR).

Qatar Airways launch refreshed Amenity Kits

A new range of limited edition amenity kits from luxury luggage brands BRIC'S and Nappa Dori have made their debut on board Qatar Airways flights for passengers flying in First Class and Business Class.

Qatar Airways increases frequency to Sohar

Qatar Airways will add four additional weekly flights to Sohar, its newest destination in the Sultanate of Oman, from 1 October.

Indian signs are looking good

The UAE is developing closer defence ties with India, as Jon Lake discovers.

Saudi Arabian Airlines touches down in Mauritius

Maiden Flight Connects Kingdom of Saudi Arabia with Island Nation Airline Received Grand Welcome in an Inauguration Ceremony Attended by the Vice President of Mauritius, Ministers and Airport Officials. Three-times-weekly direct

Aviation Africa SK18418
See us at
DAS BT1105161117Aviation Show 267291117AIMA Africa 2017Commercial Aircraft Financing BT2017Global Aerospace BT28218Aviation Africa BT18418AIME BT1204240118DASAS BT3006161117DIAC BT1105121117