Subscribe Free
in Events

Emirates teams up with Google for creative on-ground digital experiences

Posted 9 March 2017 · Add Comment

Emirates and Google are engaging visitors at this year's Emirates Airline Festival of Literature with innovative on-ground experiences ranging from virtual reality 3D painting tools to an e-book reading lounge. Emirates' on-ground activations run until 11th March at the InterContinental Hotel Festival City.

Boutros Boutros, divisional senior vice president of corporate communications, marketing and brand for Emirates said: “Technology impacts our lives in different ways, and this year we wanted to meaningfully connect with visitors in an immersive manner at the Emirates Airline Festival of Literature. We wanted to make sure that our activations are cutting - edge so we partnered with Google for some of the latest virtual reality innovations to showcase the breadth of our destination network and onboard product. We also wanted to extend the successful partnership we had with Google last year by continuing to celebrate books, and have introduced a ‘reading lounge’ for visitors to relax and explore some of the world’s most popular English and Arabic titles through the Google Play Books Store.”

Tarek Abdalla, head of marketing for Google Middle East and North Africa, said: "Google in MENA has always been dedicated to helping promote and preserve local Arabic content on the web and empowering internet users with knowledge. Whether it was through the Google Play store or through Virtual Reality technologies like Tilt Brush and DayDream, we hope we can make Arabic literature more accessible and enjoyable than ever."

Emirates is partnering with Google to feature Google Tilt Brush, a virtual reality tool that allows users to paint, draw and even sculpt in a 3D space. Specially commissioned artists and Emirates Cabin Crew recreate famous landmarks through three-dimensional strokes in some of Emirates’ most popular destinations on a large screen for visitors to see. Visitors are also able to try the technology and draw their own life size paintings, using features that recreate stars, light and even fire. This is the first time that Google Tilt Brush will be showcased in the region to the public.

Emirates and Google are also offering visitors the chance to explore popular titles in English and Arabic at a specially designed reading lounge.  Visitors will be able to flip through and read a vast selection of e-books in the Google Play Store on tablets. Last year, Emirates and Google collaborated to reach millions of smartphone users in the region, to support the UAE’s Year of Reading efforts to nurture an entire generation of lifelong readers in the region. 

In addition, those visiting the Emirates stand can experience Google Daydream and put on the virtual reality headset to simulate strolling through the Emirates A380 on Google Streetview. In addition to virtual reality experiences, visitors can play the Emirates ‘Destination Dash’, an augmented reality game where they can connect routes across the airline’s network.

Children will also be able to interact with Emirates onboard animals at the Emirates Airline Festival of Literature. They will be able to have a traditional Polaroid photo taken by Cabin Crew with Emirates onboard animal mascots, Shane the Koala and Leila the Camel.

* required field

Post a comment

Other Stories
Advertisement
Latest News

EAG and Emirates Red Crescent support group travelling for Umrah as part of 'Year of Giving'

Etihad Aviation Group (EAG) has taken part in an exciting philanthropic collaboration with Emirates Red Crescent, to support a group of 15 travellers in experiencing the holy pilgrimage of Umrah.

Three lions go roaring on

The Middle East Three – or ME3, a common collective term for Qatar Airways, Etihad Airways, and Emirates – are on a roll, as Lufthansa Consulting's Guillaume Schmitt and Arvind Chandrasekhar report.

UAE Space Agency and Algerian Space Agency strengthen ties

The UAE Space Agency has signed a Memorandum of Understanding with its Algerian counterpart the Algerian Space Agency.

Etihad Airways and Jet Airways sign agreement with Government of Maharashtra

Etihad Airways and strategic partner Jet Airways, India's full-service premium international carrier, have signed an agreement with the Government of Maharashtra to promote tourism to the western Indian state.

Flydubai named Best Low-Cost Airline serving the Middle East

Flydubai was named “Best Low-Cost Airline serving the Middle East” at the 2017 Business Traveller Middle East Awards held in Dubai on 23 April.

Gulf Air Appoints VFS Global to Provide Visas for Bahrain Visitors

Gulf Air has partnered with VFS Global, the largest visa service provider in the world, to facilitate visa issuance for passengers flying to Bahrain. The online visa facility will launch this summer on gulfair.com.

TAA SK 12MTHS16
See us at
EBACE17 BT0103240517AIME BT1204240118Airport Show Dubai BT 2017