Subscribe Free
in Flight Services & Support

Emirates is continuing to invest in its wine programme

Posted 4 April 2016 · Add Comment

Emirates has increased investment in wine as part of long-term strategy

In 2015, the airline purchased a record of over 13 million bottles of wine worth US$140 million – more than twice the value of wine purchases in the previous year. The wines are for customers across all three cabins, and most will only be served on board in seven to 10 years.

The increasing investment is in response to the airline’s expanding network, and reflects its commitment to offering customers the best possible product. In 2015, Emirates’ customers consumed 11.4 million bottles of wine across all classes, with 10 million single-serve bottles in Economy Class alone. This was a 27% increase from the year before, when nine million bottles of wine were consumed across all classes. 

“In every aspect of our business, our aim is to provide the best experience for our customers and we have curated a wine programme that is reflective of that promise. Over the years, we’ve built a wine programme that has garnered the interest of exclusive vineyards in the world, and we are proud of the fact that our wine lists are comparable to what you might find in a top restaurant in the best cities around the world,” said Sir Tim Clark, President, Emirates Airline. 

He added: “Many of our customers have expressed their surprise and delight at the variety and quality of wines that Emirates offers on board, and they wonder how on earth we manage to procure such rare or exclusive vintages. The answer is long-term planning and investment.”


* required field

Post a comment

Other Stories
Advertisement
Latest News

Dubai Air Navigation Services and SERCO Middle East sign contract

At its head quarter’s in Dubai International Airport (DXB), Dubai Air Navigation Services (dans) have signed a supplementary agreement with SERCO Middle East.

Airbus throws spotlight on Tactilon Dabat to develop apps for local security agencies

Airbus will throw the spotlight on the Tactilon Dabat, the world's first integrated smartphone and full TETRA radio--all rolled into one, during their first time participation at the 20th edition of Intersec, the world’s leading trade

RJ to start flying to Copenhagen in early June

Royal Jordanian will launch a new direct service to Denmark's capital, Copenhagen, as of June 3, 2018.

UAE and Izmir get connected with Air Arabia

The UAE and Turkey's third city - Izmir - will be connected later with direct flights to Sharjah with Air Arabia.

End of an era for Gulfstream

The last of one of the industry's best-selling business jets has been delivered.

Jazeera adds an Indian double to its destinations

Kuwait low cost carrier, Jazeera Airways, has begun flights into Sardar Vallabhbhai Patel International Airport, Ahmedabad and to Kochi - the second and third new routes currently planned in to India, following the launch of flights to

Kuwait Aviation SK1909310118
See us at
Abu Dhabi AirExpo BT2018AIME BT1204240118Saudi Future Airports BT150318Global Aerospace BT2018Aviation Africa BT18418Istanbul Airshow BT22018BIAS BT271017161118ArabianTravelMkBT250418MEBAA BT2018