Subscribe Free
in Flight Services & Support

Emirates introduces interactive amenity kit in Economy Class

Posted 18 July 2016 · Add Comment

Emirates' has launched the world's first interactive amenity kit in Economy Class providing a more comfortable travel experience.

The new amenity kits utilise augmented reality (AR) technology to unlock immersive content on mobile devices. 

The kit bags come in six designs inspired by six regions in Emirates’ global network – Australasia, Latin America, Middle East, Africa, Europe and the Far East. The designs incorporate the colours and patterns of each of these regions and the Middle East design, in particular, features Arabic calligraphy by UAE-based artist, Tagelsir Hassan.

The kits include all the necessities for additional comfort on long-haul flights including an eye mask, earplugs, toothbrush and toothpaste, and socks - each tailored to the style of the kit bag. The multipurpose pouches are made of Neoprene material - a water resistant fabric - and is designed to be reused after the flight to store anything from devices to cosmetics or stationery

Emirates is the first airline to introduce AR technology with the amenity kits making it the world’s first interactive kit bags. By downloading the Blippar mobile phone app, and using it to scan the bags, customers will be able to unlock a world of entertainment on their mobile devices.  Emirates partnered with Blippar, the world’s leading AR and visual discovery platform, to create exclusive content including activities and health tips for a more comfortable and relaxing travel experience. The content will continually be refreshed every six months so customers can look forward to new updates. 

The Blippar app is a Visual Browser which enables customers to discover more about the world around them. Customers can point at thousands of objects already recognised by Blippar (laptops to clothing and food to pets) to get additional information on those items. The content explains the object, the context and other useful and interesting facts – and is sourced from Blippar’s knowledge graph called Blipparsphere. Both the Blippar app and Blipparsphere are powered through Artificial Intelligence technology.

The bags are part of Emirates’ continued product enhancement to improve comfort and convenience for Economy Class passengers. The entertainment on the app complements Emirates’ award-wining inflight entertainment system – ice Digital Widescreen -  which has recently clinched its 12th consecutive award for ‘World's Best Airline Inflight Entertainment’ at the Skytrax World Airline Awards 2016. Passengers across all classes can enjoy over 2,500 channels of entertainment and free Wi-Fi on board all A380s and most B777s.The amenity kits are available on selected long-haul routes and on all ultra-long haul services starting from August.

* required field

Post a comment

Other Stories
Advertisement
Latest News

EAG and Emirates Red Crescent support group travelling for Umrah as part of 'Year of Giving'

Etihad Aviation Group (EAG) has taken part in an exciting philanthropic collaboration with Emirates Red Crescent, to support a group of 15 travellers in experiencing the holy pilgrimage of Umrah.

Three lions go roaring on

The Middle East Three – or ME3, a common collective term for Qatar Airways, Etihad Airways, and Emirates – are on a roll, as Lufthansa Consulting's Guillaume Schmitt and Arvind Chandrasekhar report.

UAE Space Agency and Algerian Space Agency strengthen ties

The UAE Space Agency has signed a Memorandum of Understanding with its Algerian counterpart the Algerian Space Agency.

Etihad Airways and Jet Airways sign agreement with Government of Maharashtra

Etihad Airways and strategic partner Jet Airways, India's full-service premium international carrier, have signed an agreement with the Government of Maharashtra to promote tourism to the western Indian state.

Flydubai named Best Low-Cost Airline serving the Middle East

Flydubai was named “Best Low-Cost Airline serving the Middle East” at the 2017 Business Traveller Middle East Awards held in Dubai on 23 April.

Gulf Air Appoints VFS Global to Provide Visas for Bahrain Visitors

Gulf Air has partnered with VFS Global, the largest visa service provider in the world, to facilitate visa issuance for passengers flying to Bahrain. The online visa facility will launch this summer on gulfair.com.

Honeywell ADSBSK2604260717
See us at
EBACE17 BT0103240517AIME BT1204240118Airport Show Dubai BT 2017