Subscribe Free
in Flight Services & Support

Emirates introduces interactive amenity kit in Economy Class

Posted 18 July 2016 · Add Comment

Emirates' has launched the world's first interactive amenity kit in Economy Class providing a more comfortable travel experience.

The new amenity kits utilise augmented reality (AR) technology to unlock immersive content on mobile devices. 

The kit bags come in six designs inspired by six regions in Emirates’ global network – Australasia, Latin America, Middle East, Africa, Europe and the Far East. The designs incorporate the colours and patterns of each of these regions and the Middle East design, in particular, features Arabic calligraphy by UAE-based artist, Tagelsir Hassan.

The kits include all the necessities for additional comfort on long-haul flights including an eye mask, earplugs, toothbrush and toothpaste, and socks - each tailored to the style of the kit bag. The multipurpose pouches are made of Neoprene material - a water resistant fabric - and is designed to be reused after the flight to store anything from devices to cosmetics or stationery

Emirates is the first airline to introduce AR technology with the amenity kits making it the world’s first interactive kit bags. By downloading the Blippar mobile phone app, and using it to scan the bags, customers will be able to unlock a world of entertainment on their mobile devices.  Emirates partnered with Blippar, the world’s leading AR and visual discovery platform, to create exclusive content including activities and health tips for a more comfortable and relaxing travel experience. The content will continually be refreshed every six months so customers can look forward to new updates. 

The Blippar app is a Visual Browser which enables customers to discover more about the world around them. Customers can point at thousands of objects already recognised by Blippar (laptops to clothing and food to pets) to get additional information on those items. The content explains the object, the context and other useful and interesting facts – and is sourced from Blippar’s knowledge graph called Blipparsphere. Both the Blippar app and Blipparsphere are powered through Artificial Intelligence technology.

The bags are part of Emirates’ continued product enhancement to improve comfort and convenience for Economy Class passengers. The entertainment on the app complements Emirates’ award-wining inflight entertainment system – ice Digital Widescreen -  which has recently clinched its 12th consecutive award for ‘World's Best Airline Inflight Entertainment’ at the Skytrax World Airline Awards 2016. Passengers across all classes can enjoy over 2,500 channels of entertainment and free Wi-Fi on board all A380s and most B777s.The amenity kits are available on selected long-haul routes and on all ultra-long haul services starting from August.

* required field

Post a comment

Other Stories
Advertisement
Latest News

Emirates introduces laptop and tablet handling service for US flights

Emirates will introduce a new service to enable customers to use their laptops and tablet devices until just before they board their flights to the US.

Gulfstream G500 on schedule for certification

Gulfstream Aerospace G500 flight-test programme is making significant progress toward the aircraft's anticipated 2017 certification by the Federal Aviation Administration (FAA).

Company with a budding taste for success

With more Middle East clients visiting the UK than ever before, On Air Dining is already taking over London as the number one 'culinary concierge service'. Now founder, Daniel Hulme, has set his sights on international expansion in the

Etihad Airways reassures passengers of service following directive on US-bound flights

Etihad Airways is reassuring passengers of its highest level of service to minimise disruption following the introduction of a new US travel directive on electronic devices.

Operations from the ground up

Keith Mwanalushi looks at the expansion of ground support operators and equipment in the Middle East region as the pressure mounts to remain competitive and maintain commercial viability.

Emirates announces A380 service to Nice and adds Monaco transfers by helicopter

Emirates Airlines has launched a daily A380 service to Nice, gateway to the French Riviera and Provence. The daily A380 service will start on July 1, 2017.

TAA
See us at
Kuwait APADS BT1602270317EBACE17 BT0103240517Aeropodium BT2802240417