Subscribe Free
in Business & Finance

Emirates brand value grows 17% to reach US$7.7 billion

Posted 2 February 2016 · Add Comment

Emirates has come out on top again as the world's most valuable airline brand, according to the 2016 Brand Finance Global 500 report, which was released yesterday.

The airline’s brand value grew 17% over last year to reach US$ 7.7 billion. For the fifth year running, the airline has steadily risen up in the global ranking of the world’s top brands to be placed at #171, 47 places above the next closest airline brand. Emirates also retains its well-established position as the most valuable brand in the Middle East. In addition, Emirates’ brand value has more than doubled since 2009, when it first appeared on the Brand Finance Global 500 report. 

Boutros Boutros, divisional senior vice president corporate communications, marketing and brand said: “We invest strategically in building our brand and it is reflected in everything we do. We have differentiated the Emirates brand not only through our marketing and sponsorships initiatives, but also through our competitive combination of quality products and services, and technology-driven customer initiatives that our teams deliver everyday both on the ground and on board. We work hard to identify, anticipate, and meet the ever-changing needs of our diverse global audiences, as we firmly believe that this will position us to outperform in our industry now and in the future.” 

Brand Finance CEO David Haigh said: “Emirates continues to soar, adding 17% to its brand value this year. Brand Finance’s analysis shows that Emirates is more popular than ever– its brand equity scores for consumer factors such as familiarity, consideration, preference, satisfaction and recommendation are up across the board. Emirates’ growth this year, which builds on impressive historic trends, suggests that by 2020 it could become the first Middle Eastern brand to enter the top 100 of our ranking.”

* required field

Post a comment

Other Stories
Advertisement
Latest News

EBACE: TrueNorth new data link unit to improve fairground communications

Communication between pilots and ATC is set to improve following the introduction today at EBACE by TrueNorth, of a new FANS-1/A over Iridium data link unit (DLU) with voice capabilities.

Nextant Aerospace launches large cabin 604XT programme

Nextant Aerospace has announced the launch of a new cockpit avionics programme in conjunction with Rockwell Collins that will bring Pro Line Fusion to the Bombardier Challenger 604 aircraft platform.

FlightSafety International starts Master-level Advanced Training Courses for Dassault Falcon

FlightSafety International has announced the start of new Master-level Advanced Training Courses for the Dassault Falcon 2000EX EASy and 900EX EASy series aircraft.

EBACE: Airbus launches ACJ330neo at European show

Airbus has launched a private jet version of its A330neo at EBACE today. The new VVIP jet combines new-generation engines and aerodynamic and other improvements which the company said will deliver even more comfort, efficiency and true

EBACE: Supercar designer gives new look to Airbus ACJ319neo

Italian exotic car manufacturer Pagani Automobili is moving its design focus to the world of aircraft with a new cabin design for the ACJ319 neo.

Deer Jet to get second 787 DreamJet

Deer Jet is to introduce a second Boeing 787 Dream Jet to its fleet, making it the world's largest operator of the type.

TAA SK 12MTHS16
See us at
AIME BT1204240118DAS BT11051611176th Annual Mediterranean Business AviationEBACE17 BT0103240517DIAC BT1105121117