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Airlines top the UAE brand survey

Posted 1 February 2016 · Add Comment

Emirates Airline has topped a poll of UAE residents aimed at discovering which company had the best brand image in the Emirates – and Abu Dhabi's Etihad Airways has come in second.

The two UAE aviation giants came out miles ahead of competitors from the online, telecoms, banking and education sectors.

Another two UAE airline brands – Flydubai and Air Arabia – also ranked amongst the country’s Top 10 brands.

The YouGov poll, which sampled a mix of residents, was commissioned by communications agency AHC. Emirates topped the poll with 43% of the votes, with Etihad commanding a 14% share of voice.

IHC’s Managing Director, Ian Hainey attributed Emirates’ success to aggressive marketing and its roster of sports sponsorship deals.
 

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