Subscribe Free
in Aircraft Interiors

AIME: Saudia launches dedicated free Wifi for first and business passengers

Posted 2 February 2015 · Add Comment

Saudia has become the first airline to develop and provide passengers with a dedicated mobile phone application for free inflight Wi-Fi. Passengers simply scan their ticket's bar code for free Wi-Fi access.

All of the airline’s first and business class passengers flying on the airline’s A330s and B777-300s on international routes receive a promotional code when they scan their boarding passes via the mobile application. They then use the code to access their free Wi-Fi on the OnAir portal.

“Our new app makes it as simple as possible for passengers to access the Internet by just using the Boarding Passes in their pocket,” said Abdulrahman H Alfahad, vp marketing & product management at Saudia. “We know just how much passengers value being in touch on email and social media. We like to keep Saudi Arabia’s 7.8 million Facebook users connected when they fly.”
The mobile application is the easiest and most efficient distribution channel for free inflight Wi-Fi codes to date. Passengers download the app from Apple store and soon on Android devices.
Saudi Arabians are the most prolific users of the Internet via their smartphones in the Middle East. In 2014, 8.5 million people used the internet. Saudi Arabia’s smartphone penetration rate of 72.8% also places it in the world’s top three countries. In 2014, 35,000 Saudia passengers used the free Wi-Fi, a number which will certainly be enhanced by this mobile app.
“More and more airlines are providing free Wi-Fi as an integral part of the passenger experience and Saudia is the first to provide a specific app for inflight connectivity,” said Ian Dawkins, CEO of SITA OnAir. “This is the right response to passenger demand. Airlines are developing new and innovative ways to differentiate their connectivity, particularly since Wi-Fi and mobile phone services become commoditised in the air, as they already are on the ground.”
 

* required field

Post a comment

Other Stories
Advertisement
Latest News

Why politics and technology must work together

Alan Dron learns about five global 'drivers of change' in the air traffic management sector.

Airbus and OneWeb Satellites start serial production

OneWeb Satellites has inaugurated its assembly line at Airbus' manufacturing facility in Toulouse to begin end-to-end validation, testing, and integration of its first satellites set for launch in just over nine months.

SITA: Technology boosts passenger satisfaction at baggage collection and borders

SITA has released a survey revealing passenger satisfaction is higher during the airline journey when self-service technologies are used, particularly at bag tag and collection, and passport checkpoints.

EAG host 'Wish Comes True' day as part of autism awareness

Etihad Aviation Group (EAG) recently hosted 'A Wish Comes True' day as part of the 'Road to Happiness' initiative in support of autism awareness, in collaboration with the Emirates Autism Society.

TAV Group President Sani Şener listed among most powerful 10 leaders of the Gulf region

TAV Group President & CEO Sani Şener ranked seventh in the power 100 list of Construction Week Magazine, which is one of the most prestigious publications of the industry, in the Gulf Region. Şener has become the one and only

New airport to help the pilgrims progress

Work is under way to establish a new international airport in Taif, Saudi Arabia, to help meet growing demand for haj and umrah flights. Alan Dron reports.

TAA SK 12MTHS16
See us at
DIAC BT1105121117Aviation Africa BT18418Global Aerospace BT28218RMIT BT1631817AIME BT1204240118DAS BT1105161117